As the average small business has only set aside about $75,000 for digital marketing, it’s essential to make every dollar count. With a little bit of work, you can attract an audience at little to no cost by working to increase domain authority for your site. When you have a higher domain authority, you can show up higher in searches and attract a bigger audience.
Here are the three things you need to know to increase your domain authority.
1. Pick a Strong URL
When you’re starting a new business or moving your business online, you need to start by choosing a website domain that attracts your audience. While you might be tempted to include the name of your business, that’s not always so essential. If you have a common name and have named your company after yourself, you could easily get lost in the search engine shuffle.
A better alternative might be to find something related to your industry. If you’re in the world of used car sales in Omaha, something as simple as usedcarsomaha.com might be good enough for you.
Not only will you be telling your users what to expect when they click but you’ll also end up in lots of search results. It only matters that your customers remember where to go, not that it has the most clever name.
Domain age also matters. If your domain is brand new, it won’t come up as often as older domains with more clicks over time. If you have the option to, buy an old domain so that you can tap into their domain age.
2. Optimize Your Content
At the end of the day, what matters to your audience is what is actually on your site. When they come to you for content, are you giving them what they want? Is everything you put out relevant to them and is it easy to find?
These questions need to be answered before you publish any content.
Once you’ve written and designed strong content, you need to optimize the code on your site. All of the title tags and image “alt” tags should be loaded up with your most important keywords.
On top of your keywords, also include which city or neighborhood you’re located so that you come up higher in search results.
3. Links Matter
When you’re posting content or writing blog posts, make sure you add plenty of links. Not only is it good to source your data but as far as search engine algorithms are concerned, they want to know that your content is relevant to lots of people.
Once you’ve created content, people will want to link to it. Make sure you get an understanding of dofollow backlinks to ensure that you not only create links to and from your site but that they’re truly meaningful.
You Can Increase Domain Authority Easily
While most content isn’t vetted very heavily by search engines, you can increase domain authority easily and ethically. By giving your customers valuable content, linking it to other other resources, and telling your customers what the need to know, you’ll rank higher.
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