Did you know the global printed signage market is expected to be worth an astounding USD 41.376 billion by 2026? There is clearly plenty of demand amongst brick-and-mortar businesses that provide a personal service to their customers.
But, what are the benefits of using a custom sign for your business? Perhaps you already use other advertising methods and don’t really see the need to add another string to your advertising bow? The reality is you could be surprised at the many upsides to installing custom signage in an increasingly competitive commercial environment.
Let’s dive in and learn more about the advantages of custom signs.
1. Professional Appearance
Your business sign could be the first thing your customers see, and it has to give the right impression of your company. Having a fading and tattered sign, or a placard in your window, could make customers feel you don’t put effort into your business, reducing the likelihood of them entering your store.
But, a high-quality, attractive sign can encourage consumers to go inside to see what products and services you have to offer.
2. 24/7 Advertisement
Business signs don’t take breaks or go home at the end of the day. They are a 24/7, 365 days per year advertisement. Even if you are not open, a customer could see your sign, note your details, and return to your store the next day.
3. Stand Out from the Crowd
The best signs can be seen from distance and make an impact on anyone browsing the stores in your local area. Rather than blending in with the crowd, a top-class sign can make your business stand out, enticing customers to come to your window and view your merchandise.
You can also use catchy phrases and clever wordplay to make customers smile as they decide which store to enter next.
4. Promote Special Offers
While many companies have permanent custom signage, you can also use temporary signs to advertise special offers. For example, you could promote a flash sale, or trending items that are likely to sell out quickly. This can be an excellent way to maximize your sales during quieter periods of the year.
Custom signs can provide an excellent return on investment as they are durable and can draw in new customers. When you use an excellent printing service such as frontlineprint.com, you can enjoy a fast turnaround on your order and outstanding value for money. This allows you to display your signage in the shortest possible timeframe.
Get Imaginative and Design Your Ideal Custom Sign
A custom sign offers a huge number of advantages that can increase your brand awareness and boost sales figures. It’s essential to have a sign that gives a professional appearance while also being eye-catching amongst other advertisements in your local area. You can then provide customers with the information they need about your business at any time of the night or day.
You could soon be wondering why you haven’t invested in custom signage before now!
Before you rush off to buy a custom sign, be sure to browse more great posts in our Advertising and Branding sections.