Are you getting ready to put your business up for sale? Be aware that there are a ton of obstacles that can make selling your business harder to sell.
Some obstacles aren’t easy to overcome. For example, you may not be able to recover dwindling sales in a few short months.
Some obstacles, however, are easier to overcome than you might expect. Are you trying to sell a brick and mortar business that looks a little outdated? It’s time to break out the real estate staging techniques.
What are some of the real estate staging techniques you can try to get your business off the market? Keep reading to find out.
Declutter Your Business
The first step to real estate staging is decluttering. Clutter has a tendency to make us feel overwhelmed, amongst other negative feelings. If an interested buyer comes in and discovers a cluttered sales floor and a cluttered back office, they’re going to feel like your business requires a lot of work.
By reducing clutter, you can create a calmer viewing experience. Tidy up your shelves, throw away junk, and consider minimizing things like signage if you’ve got too much visual chaos.
Do a Deep Cleaning
Next on the docket is a deep cleaning. Dust and grime and stains don’t spell out the end of the world for your business. However, like clutter, a dirty brick and mortar space is going to generate negative feelings and a negative first impression.
Some deep cleaning you can tackle yourself. For example, you can most likely handle things like dusting the blinds and wiping down countertops.
Other things require a professional touch. Make sure to look for professional carpet cleaning near me to ensure that your carpets are truly clean.
Try a New Coat of Paint
A relatively low-cost investment that will make a huge difference is paint. Real estate staging almost always involves painting areas of a home that are too bright, dark, or dingey. The same goes for a business.
Unless a specific color ties in well with your brand, consider sticking to neutral tones. Neutral tones allow potential buyers to come into your location and envision what their own design might look like. When your walls are an eye-catching or off-putting color, this is harder to achieve.
Remodel Key Areas
Okay, so remodeling may seem like a step beyond staging. However, any real estate agent will tell you that taking steps to rent furniture or create focal points can’t fix a property in need of serious repairs.
Remodeling isn’t necessary unless you have some big problem areas. These problem areas may crop up in your store bathrooms, breakrooms, or kitchen. Back offices may also need some help to seem more appealing.
If it’s a high-use area that no one likes spending time in, it may require some remodeling.
Modernize Your Aesthetics
There is a clear line between the business aesthetics that work today and the business aesthetics that worked ten years ago. While certain types of “retro” are fun, some things are purely outdated.
For example, one thing that worked in the 90s but doesn’t work now is a broad color scheme. If you’ve got every color in the rainbow in your business decor, it’s time to pare that back. Instead, opt for something on the monochromatic side, pulling different shades from the same color.
You may also want to breathe more life into your location. Natural lighting (or the illusion of natural lighting) is key in any modern space. Live plants can also make an older space feel more inviting and hip.
Selling an Empty Property? Show How It Can Be Used
Okay, so let’s get to the heart of real estate staging: boosting the imagination with examples. If you’re selling an empty commercial property rather than an up-and-running business, consider pulling some classic staging tricks.
An empty building doesn’t always reveal its full potential. Consider staging lounge areas in an office space or store displays in a retail space.
If you don’t want to invest in rental furniture, there are programs that allow you to “virtually stage” a building. That way, potential buyers can get a sense of the scale and practical uses of your building before checking it out in person.
Make Exterior Improvements
When potential buyers approach your brick and mortar business, the first thing they’re going to notice is the exterior. In residential real estate, this is referred to as the curb appeal of a property. In other words, we’re talking about how good your property looks from the curb!
Think about things like your landscaping, outdoor decorations, windows, doors, and signage. When you take all of those elements in, how do they make you feel? Do you feel like you’re excited for what’s inside or do you feel like maybe the business could use a little bit of work?
Small changes can make a huge difference to your business’s exterior. For example, you can have the windows and doors cleaned and print up some fresh signage. You can also add potted plants and a welcome mat to make the space more inviting.
Real Estate Staging Doesn’t Just Sell Houses
When you’re trying to sell your business, you’re probably facing plenty of obstacles as it is. Trying to find the perfect buyer to take over a business you’ve worked hard to grow is daunting. By using real estate staging tactics, you can make sure that you attract great buyers who will see the value in your business and take great care of it.
Looking for a business that can sell your business? How about a business that can help you tackle all of these aesthetic improvements? No matter what you’re looking for, we can help, so take a look around!