Today, almost 4 billion people in the world use social media. And over 58% of the world’s population over 13 years old is active on social media too!
If your business doesn’t have social media accounts, or it does but they’re neglected, then you’re missing out on reaching out to so many potential customers!
Interested in learning more? Then here are 4 tips for improving the social media presence of your business!
1. Post Regularly
There’s nothing worse than a dead account. But it’s simply not enough to just post randomly, whenever you feel like it.
Social media users crave regular content, so if they give you a follow, you better deliver. Make a social media schedule and post on a regular basis to keep people interested in your brand.
This is a great platform for online marketing, so use it to your advantage! Fill your social media schedule with links to your other content, such as whitepapers and ebooks.
However, take care that you’re not heavy on pushing sales for your products and services. Otherwise, your accounts might seem like they’re solely there for advertising, which can alienate followers.
2. Interact With Your Followers
Not only should you post regularly, but you should also interact with your followers as much as you can. If they comment that they loved a video, make sure to thank them! Or if they have a question about your product, respond in detail.
Consumers enjoy a brand that’s relatable and personal. By going the extra step to interact with your followers, you’ll be more memorable and will be viewed in a positive light.
3. Work With Micro-Influencers
There are popular social media users who are normal people and not celebrities. This means that users are more likely to trust their endorsements since they’re not paid celebrities.
What’s even better is these micro-influencers will actually use your products and be passionate about them. Their authenticity is sure to attract more people to your business and they can help you keep up with fresh content.
4. Use Social Media Management Tools
If you’re a small business, then it’s unlikely that you have the budget to hire a social media manager. And as a business owner, you’re busy running a business and don’t have much time for anything else.
Social media management tools take a lot of work off your hands. For example, you can use schedule posts in advance so you don’t have to sit there and manually do it every time.
You can also use social listening tools to see what the sentiment about your company is. From there, you can tweak your messages to better suit your audience.
Visit this website to see how this business has a good social media presence!
Have a Good Social Media Presence
By having a social media presence, you’ll see your business thrive and profits will soar beyond your wildest dreams. So make sure to take advantage of this digital marketing platform and start raking in the sales!
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