Are you a small business owner? If so, then you understand the many challenges of effective marketing.
Fortunately, social media has become an incredibly powerful advertising tool that businesses of any size can use to promote their products and services. The key is to understand how to effectively promote your products on social media platforms.
For starters, you need quality photos. Well, you’ve come to the right place for help.
This article takes a look at how to stage product photos for instagram. Keep reading to get the inside scoop on tips that will take your social media posts to the next level.
1. Understanding the Basics
First of all, you’re going to need the right equipment to take great product photos for social media. This takes more than just your iPhone and overhead light.
Keep in mind that you don’t need to spend a fortune on photography equipment, but the right gear will certainly make a huge difference in the quality of photos you’re able to produce.
The basic equipment you’ll need include a decent digital camera, a reliable tripod, a table, some type of background, white bounce cards made from foam boards, a good lighting source, and tape or clamps for securing the light board.
2. Your Shooting Table
Your shooting area consists mostly of your table and background. It’s important to place your table as close to a window as possible. Just be very aware of shadows. Keep in mind that the closer you position the table to a window, the softer the light will be in your shot.
It’s almost important to understand that you never want direct sunlight hitting your photo set, otherwise the lighting will look harsh.
3. Setting Up Your Background
The key to setting up your background is to create a sweep. In other words, place your background material so that it sloped from the wall down to the table. This will allow you to place your product on the flat part of the sweep so that you have better control of the light.
If you have problems securing your sweep, use tape to secure the top corners to the wall and some brick on the bottom corners.
4. Setting Up Your Product
You will need to place your product in the middle of the flat part of the sweep. For larger items, you’ll need a larger background sweep that you can place on the floor. The way you position the product depends on the type of item you’re photographing, so feel free to be as creative as possible.
5. The Importance of Good Lighting
You don’t need to spend thousands of dollars on studio lights. The key is to understand the right type of bulbs and how to position they around your set. You might also want to consider placing white paper over them in order to diffuse the light. This will also soften any shadows.
You can also install lightroom presets.
A Marketing Guide On How to Stage Product Photos for Instagram
Posting great photos on social media isn’t easy. Fortunately, this guide on how to state product photos for Instagram will help you get started.
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