Why Law Firm Marketing Matters and How It’s Done

A huge mistake some law firms make is ignoring their online presence.

That wouldn’t have been a big deal 15 years ago, but today it can be damaging to a firm’s success.

A good law firm marketing strategy is essential for bringing in new business and competing with other local firms.

People searching for local products and services are likely using Google or other online platforms like social media.

Having a website for your law firm is a good start, but you need to take it further in order to market yourself effectively. The question is, what’s the next step?

Take Your Web Content Further

Content on law firm websites has a reputation of being extremely boring. But many attorneys have realized it doesn’t have to be this way. Law firm marketing can actually be fun.

A good tactic to differentiate yourself is to create a blog and write about legal topics in a more casual way. Interjecting your personality is a great way to form a quick connection with potential clients and make them want to pick up the phone and call you if they have a problem.

Search engines like fresh content. Adding a blog to your site is a great way to feed new and unique content to your website. This will help you rank better in search engines.

Don’t forget to put your blog articles out on social media. You’ll be surprised how the power of sharing can get your business in front of more eyes.

Pay Attention to SEO

Search engine optimization is key to getting good rankings in Google. When a person has a legal problem, they will be searching online using keywords related to their city and the type of attorney they need. For example, searching for a beverly hills car accident lawyer will result in top firms in that area.

Your website content needs to contain keywords related to what you do and where you practice. These keywords help search engines rank your site appropriately. Tagging your blog articles with keywords will also help people in your community find you faster.

You should also consider getting backlinks to your site from trusted organizations like the local Chamber of Commerce or your city’s bar association. Backlinks help increase the SEO value of your website.

This may seem like a lot of work, but it’s essential for online success. Think about hiring an SEO professional if you feel overwhelmed by the process.

Online Reviews Are a Must

Online reviews have become a major factor in a person’s decision-making process when choosing products and services. Having client reviews in places like Google, Facebook or Yelp is critical for successful law firm marketing.

Ask your clients to leave reviews on your social media sites or Google business listing. It’s a good idea to place these reviews on your website as well. The more reviews you have, the better.

When people hire an attorney, trust is a big issue. Seeing your track record with former clients helps build a trusting business relationship with new ones.

Law Firm Marketing That Works

Online marketing can’t be ignored anymore. Refining your online presence with these three tactics is a great way to start improving exposure to your firm. Get started soon and start seeing better conversion and new client relationships.

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