Over 40% of businesses in the United States have had to close for at least one day in 2020 due to COVID-19. For most businesses, that one day is more than enough to send things in the wrong direction — and fast.
With that in mind, there are some business tips that you can use to survive, and even thrive, in the current times. That way you can make sure that post-pandemic, your doors are still very much open.
In this article, we’ll give tell you about 3 things you can do to keep your business afloat in 2020. We’ll also tell you what to do as things start to shift back to normal, so you can grow your business back to how it was before COVID-19.
1. Know and Follow All Rules and Regulations
Regardless of where you live, there are going to be rules and regulations that your business needs to follow during and after the pandemic. Failure to do so could lead to local authorities fining you, or even shutting down your business for good, which isn’t what you want.
On top of that, following these rules and regulations will not only keep your business open but make your customers feel safer, too. If you’re looking for questions to ask about running a business in 2020, they should mostly be about what you need to do in order to stay open legally.
2. Make Your Customers Feel Safe and Welcome
To piggyback off of that last point, it’s important that you do everything you can to make your customers feel safe and welcome. This is especially true if you’re going to have customers coming in and out of your business, and thus, need them to feel comfortable enough to do so to make money.
The best way to do this? Make sure all of those rules and regulations that we mentioned earlier are followed. Post up signs everywhere and strictly enforce them so that everyone can feel (and be) safe and comfortable inside of your business.
3. Use Efficient Marketing Strategies
No small business can afford to waste valuable resources on marketing strategies. This fact is made even more true when advertising in a post-pandemic climate, where resources are going to be even more limited.
That’s why we recommend that you only invest resources into efficient marketing strategies. Things that don’t take a lot of time or money to do, but offer a great return on investment, like email and social media marketing, are the only ideas worth pursuing.
Need More Post-COVID Business Tips?
Running a business post-COVID is going to be a challenge. But as long as you keep these business tips in mind, you and your business will be able to thrive in a post-pandemic world.
Remember, following the rules and regulations your local government puts in place is key. That, combined with making your customers feel safe and secure, will allow you to stay afloat during these difficult times.
Want to do more to grow and expand your company? Check back with our blog often, as we’re always talking about the latest trends in the business world.