Have you tried building your company’s website using a drag-and-drop builder? Tring to build a website without experience can become tedious. You might even make mistakes that could cost your business in the long-run.
For example, almost 40% of website visitors will leave if your website is unattractive. Another 39% will leave if your site takes too long to load.
Do you know how to make those changes on your own?
By hiring web design services, you can save yourself the struggle. Instead of a basic, DIY website, you can discover a customized site that will wow your customers.
Still on the fence? Keep reading to discover the eight benefits of hiring a professional web design agency to handle the designs for you!
1. Really Research
Who are your customers? What do they expect from a company in your industry? What do they expect from their online experience?
It’s difficult to appeal to your target audience if you don’t know who they are and what they’re looking for from your business. One of the benefits of working with a web design agency is the research and insight they can offer.
Your web design firm will research your customers and competitors. They’ll also determine which keywords consumers use when searching for your business. This research is essential for your SEO strategy and website design.
In order to learn more about your audience, the agency will start with demographics. They’ll determine your ideal customer’s:
- Marital status
- Household income
- Buying behaviors
What websites are your customers already looking at? Which brands do they trust?
This research can become essential when developing your website. You’ll want to meet the customers’ expectations but still differentiate yourself from the competition.
Your web design agency will also use your unique branding throughout your website.
Color improves brand recognition by up to 80%. Meanwhile, keeping your branding consistent across marketing platforms can increase revenue by 23%.
The best web design service will provide everything you need to create an eye-catching, engaging website. With their help, you can design a site that will make a strong first impression with your customers.
2. Improve the User Experience
Do you know how to improve your website to provide a better user experience (UX)? UX design prioritizing creating an easy, convenient online experience for customers. The better the user experience, the more likely people will stay on your website.
The longer their dwell time and higher their clickthrough rate, the better for your search engine ranking. Ranking above your competitors on search engines like Google will help you generate more website traffic.
A higher ranking can also increase your brand’s credibility and online authority.
To improve the user experience, you’ll need to make sure your website is easy to use and navigate across all devices. First, use Google’s Mobile-Friendly Test to make sure your site is mobile-optimized.
Google uses mobile-first indexing to determine website rankings. If people can’t use your site on smaller screens, they might leave without exploring.
Next, make sure your pages load quickly.
If your site takes 10 seconds to load, your probability of a bounce increases by 123%. A higher bounce rate will have a negative impact on your search ranking.
You can also improve your website by making sure your text is easy to read. For example, it helps to use shorter paragraphs and sentences. Breaking content into headings and subheadings can help, too.
Meanwhile, improving your navigation and adding white space to your pages can also help visitors.
By requesting web design services, you can make life easier for your customers. The easier it is to navigate your website, the more likely people will convert.
3. Keep Up With Trends
Web design, search engine optimization (SEO), and pay-per-click (PPC) advertising trends change all the time. Keeping up-to-date with the latest trends will help you look relevant in front of your customers.
An old, outdated website, on the other hand, will speak to your brand.
Consumers will start to see you as old and outdated, too. If your competitors are already making trendy changes, you’re falling behind.
Meanwhile, falling behind with certain design trends can have a negative impact on your marketing and advertising strategies.
Working with a web design agency that’s up-to-date with the latest trends will give your company an advantage.
4. Build Trust and Authority
Your website’s design will speak for your brand. The design you choose can make you look professional, playful, or somewhere in between.
Using a DIY platform can make your company look small and cheap. By working with a professional team, you can use your website to make a strong first impression with visitors. Instead of looking cheap, you can use your website to build brand trust and authority.
5. Keep Up With Competitors
A professional-looking, well-designed website can make a small business look like a big corporation.
You can work with a design agency to improve your website to help you compete with bigger corporations. Instead of looking like a small business, you can stand beside your competitors.
6. Strengthen SEO
Search engine optimization will boost your website ranking, allowing you to generate more traffic. A web design agency can help improve your website to ensure it’s clean and organized.
If they offer SEO services, they can also help you optimize your site for search engines like Google.
SEO can help you build brand awareness, trust, and authority. As you boost your ranking, you can generate more leads and improve your ROI.
7. Generate Conversions
You’ll never generate leads if your customers can’t convert on your website. Is there a form they can fill out? Is the form easy to find?
A web design agency can create multiple conversion opportunities on your site.
That way, you’ll never miss out on a chance to reach customers.
8. Leverage Their Experience
You don’t have to navigate the complexities of designing a website on your own. Instead, you can work with a talented, experienced web design firm. They can use their previous experience to help you make the best design choices for your site.
Otherwise, you might waste valuable time (and conversions) trying to figure everything out through trial and error.
Choose a Pro: 8 Benefits of Hiring Web Design Services
Improve your website, boost brand awareness for your business, and start generating sales! By hiring web design services, you can get ahead instead of falling behind. Update your website using the latest design trends today!
Searching for more ways to improve your business? Explore the Business Resources section of the blog today!