There are many law firms that start out with one or two attorneys and dream to grow into one of the big law firms in the area.
Over the last 10 years, the legal industry grew more than 12 percent. There’s more competition, and fewer resources to devote to growing your law firm practice.
There are things that you can do to help you grow your law firm. They’re smart tactics that will help you scale up quickly. Read on to discover what they are.
When people are searching for an attorney, they’ll start by searching online. You’ll be able to put your small law firm in a position to get more clients by ranking at the top of search engines for relevant searches.
SEO is complex and it can take a while before your firm sees tangible results. However, when you are generating interest from highly-qualified leads on a regular basis, you’ll find that the investment is worth it.
2. Scale and Hire
Every small business struggles with scaling up. There’s a balance between hiring more people and ensuring that there’s enough revenue to cover the additional expense. If you hold off on hiring, you can take on too much work, leaving you burned out with unhappy clients.
If you want to grow, you have to put your firm in a position to hire employees. One way to do that is to grow your law firm with expert LPO which will provide staffing support to your firm.
3. Create Smart Systems
As your law firm grows, you want to make sure that everyone’s time is well-spent. That starts with analyzing and improving all of your systems in your law firm.
Take a look at how you handle client cases. Do you find that you are spending too much time doing repetitive tasks? This is the time to invest in automation tools that will do those repetitive tasks for you.
When you improve efficiency in your law firm, you open up the door to handle more work and grow revenue.
4. Paid Advertising
Another way to get more clients is through paid advertising. This marketing tactic can be used to supplement SEO. Paid search ads appear at the top of search results, ahead of organic search results.
This can be used as you’re optimizing your website to appear higher in search results. It’s also a way to build up leads quickly.
5. Provide Excellent Service
You can’t have a successful law firm without a good reputation. That’s only possible when you follow through and provide excellent service to your clients.
Be sure to always communicate with clients and set reasonable expectations about their case.
You also want to ask for referrals from clients as another source of leads.
Grow Your Law Firm with These Tactics
When you started your law career, you had the vision to help people and have a successful law practice. It’s not easy to do, but it is possible with these tactics.
You can grow your law firm when you build the infrastructure that has organized and efficient systems. That allows you to market your practice and take on more clients. At that point, you can hire more staff to scale up.
Do you want more tips for growing a law practice? Visit the Business Resources section of this site.