Toyota Brands: 7 Key Reasons to Buy a Toyota

While Toyota is a Japanese company, the brand has become one of the most popular vehicles on American roads. There are over 38 million Toyota cars and trucks throughout North America. The Toyota Corolla is the most popular around the world, with over 43 million produced.

What makes Toyotas so popular? Toyota brands are known for their value, technology, safety, performance, luxury, and fuel-efficiency. 

Let’s explore what makes Toyotas so impressive, and some of Toyotas best cars and features.

1. Toyota Brands Hold Their Value

From the RAV4 to the Toyota FR-S, Toyota is a brand that holds its value.

The durable quality of Toyota vehicles keeps them in pristine condition. Toyotas can withstand more wear and tear compared to competitors. Most Toyotas have AWD or 4WD features that make them desirable and easy to sell.

Out of Kelley Blue Book’s 2019 Best Resale Value top ten vehicles, three Toyota models were selected. The organization awarded the Toyota 4Runner for its 56.3% resale value and the Toyota Tundra’s 56.9% resale value after five years. The winner of the list was the Toyota Tacoma, which upholds 62.2% of its resale value after 60 months.

The Toyota brand also has a solid reputation among American car buyers. Toyota frequently ranks as a reliable and dependable manufacturer, and buyers recognize this. The high loyalty to Toyota means sellers can price pre-owned Toyotas at exceptionally high margins.

2. Toyotas Have Top-Notch Technology

Top Toyota cars feature cutting-edge technology. Not only do the brand’s top-notch features include extensive safety enhancements, but most Toyotas come equipped with first-rate entertainment options.

Driving a Toyota is designed to be fun. Toyota-owners can take advantage of a variety of technology features, such as:

  • Apple CarPlay
  • Bluetooth technology
  • Amazon Alexa, Android Auto™, and Remote Connect options
  • 8′ touch-screen entertainment portals
  • Remote engine start
  • Live navigation
  • AT&T powered hotspots

Toyota has also used technology to enhance comfort and performance. Adventure grade seat design and panoramic glass roofs elevate driving experiences. TRD off-road capabilities combined with Multi-terrain Select™ allow drivers to create new roads.

The advanced technology makes for smooth and comfortable road trips. Combine Toyota’s top-rated tech with high-quality comfort, and you’ll never want to reach your destination.

3. Toyotas Are Top Safety Picks

Are Toyotas good cars? When it comes to safety, absolutely they are. Toyotas are one of the most trusted and respected brands in regards to vehicle safety.

The Toyota brand is committed to keeping everyone on the road safe. Toyota invests over $1 million every hour in Research & Development to ensure vehicles are well-suited for driving.

Every vehicle comes equipped with Toyota Safety Sense™, which includes:

  • Dynamic radar cruise control
  • Lane departure alerts
  • Automatic high beams
  • Lane Tracing Assist
  • Road Sign Assist

U.S. News awarded the 2020 Toyota Camry as the safest 2020 vehicle, with a perfect USN Safety Score. The Camry withstood high results during crash tests administered by the NHTSA and IIHS. Some of the Camry’s best safety features include forward automatic braking, pedestrian detection, and a surround-view parking camera system.

4. Toyota Offers Excellent Hybrid Options

The Toyota brand offers excellent hybrid and fuel cell vehicles. The label is known as one of the greenest car manufacturers in the industry. By 2050, Toyota aims to feature emission-free options on all of its models.

Toyota’s current hybrid options include the:

  • Corolla Hybrid
  • Toyota Prius
  • Toyota Prius Prime
  • RAV4 Hybrid
  • Camry Hybrid
  • Avalon Hybrid
  • Highlander Hybrid
  • 2020 Mirai

The brand’s first hybrid, the Prius, made Toyota a leader in environmentally-friendly car production. The Prius offers excellent gas mileage, a roomy interior, and plenty of cargo space. In 2007, the EPA and CARB (California Air Resources Board) rated the Prius as one of the cleanest vehicles sold in the U.S. 

5. The Toyota Brand Is Durable

Where is the worst place to look for a Toyota? An autobody shop. Toyota takes pride in producing vehicles that are strong, resilient, and durable. The brand is consistently awarded for its high-reliability ratings.

In 2019, Toyota received J.D. Power’s Quality, Dependability, and Performance awards. U.S. News included the 2019 Toyota Prius C, 2020 Toyota Camry, 2020 Toyota Prius, 2019 Toyota Yaris, and the 2020 Toyota Prius Prime on its list of most reliable cars. The winner of U.S. New’s Most Reliable Cars was the 2020 Toyota Corolla.

6. Toyota Has Luxury Options

The Toyota brand is designed to appeal to a diverse clientele. While many middle-class Americans enjoy basic RAV4 and Corolla models, there are a variety of upgrades to kick your Toyota up a notch.

The Toyota luxury brand includes bold exterior designs, extra safety additions, cutting-edge entertainment systems, and exceptional engine performance. The luxury lineup includes the:

  • Prius Prime
  • Avalon and Avalon Hybrid
  • Mirai
  • Sienna
  • Highlander and Highlander Hybrid
  • Land Cruiser
  • Sequoia

The Avalon comes with Toyota Racing Development for exceptional handling and thrilling performances. The Highlander includes a 12.3-inch touch-screen display, which is a step-up from the standard 8-inch ones. The Sequoia features a fully boxed frame that can tow up to 7,400 pounds.

If you’re looking for even more luxury, consider slipping into a Lexus. Toyota Motor Corporation owns Lexus and shares the same engineering resources with Toyota vehicles.

7. Toyotas Offer Excellent Mileage

Even if you don’t take advantage of Toyota’s extensive hybrid options, all Toyota models boast impressive fuel averages.

The brand’s most fuel-efficient cars reach an EPA-estimated 41 highway MPG. Larger models, like the 2019 RAV4, maintain 30 combined city/highway MPG. If fuel-efficiency is important, opt for the 2019 Avalon Hybrid that reaches 43 combined city/highway MPG.

Compared to its competitors, Toyota maintains above-average MPG ratings. The 2020 Toyota Corolla maintains 30 city MPG and 38 highway MPG. The Corolla’s fuel-efficiency is more impressive compared to its rival, the 2020 Subaru Impreza, which has 24 city MPG and 31 highway MPG.

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Are Toyotas reliable? Absolutely. But not only are Toyota brands dependable and safe, but they offer drives top-notch features and comfort that other brands cannot. Whether you’re cruising in a Tundra or riding the eco-friendly Prius, purchasing a Toyota is always a smart decision.

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