A full 79% of marketers in the United States say that pay-per-click (PPC) advertising is highly beneficial for their marketing. It’s easy to see why; paid advertising has a 200% ROI rate. Compared to organic advertising, PPC yields 50% more conversions.
PPC can be beneficial for businesses of all sizes. The online space doesn’t care about how many employees you have or whether you have a brick and mortar location or not. As long as you’re putting your product or service in front of prospective users, you can make sales.
Working with a seasoned PPC management services provider can help you optimize your paid marketing strategy.
But what is PPC management? What services do PPC management agencies offer? More importantly, how exactly can PPC management services contribute to the growth of your business?
These are some of the issues we discuss in this comprehensive guide. Keep reading to learn more.
What Is PPC Management?
PPC management refers to the process of supervising and managing a business’ PPC advertising expenditure. The goal of PPC advertising management is to come up with tasks, processes, and strategies that get your paid search advertisements in front of potential clients at the right time and with the right messages to meet your business goals.
PPC management can be done by the e-merchant themselves or by a hired specialist PPC agency.
What Does a PPC Management Entail?
PPC management covers a variety of interconnected subjects. These include the following.
Keyword analysis means taking the time to discover and target specific keywords and search queries that are likely leads for your company.
Channel strategy entails considering such channels as Google AdWords, social media placements, and affiliate networks.
Monitoring Search Term Reports
This involves learning which queries or keywords potential customers are using so you can focus your ad buys on the most popular searches.
Monitoring Overall ROI
Your overall ROI can serve as a guideline to determine the amount you’re paying and the scope of ad buys.
Competitive analysis aims at discovering the strategies and tactics your competitors are using. You can then decide whether you’re going to compete directly with the competition by bidding on similar queries or target queries the competition is overlooking.
This process optimizes your ad spend by filtering out all users who’re likely to convert. For instance, if you run a restaurant, you can limit your ads to people within your locality. For high-end retailers, ads can target users within the top 10% of earnings.
What Are the Benefits of PPC Management Services?
PPC management services can be the difference between the success of your PPC campaign and its failure. Below are four ways you can benefit from these services.
You Get Fast Feedback
In today’s fast-moving business world, speed is paramount. Few online strategies can deliver on speed as PPC management does.
Unlike in search engine optimization (SEO) where you need time and patience to build organic traffic, PPC enables you to build traffic at one click of a button. Setting up an entire PPC campaign is also remarkably fast. In most cases, it takes no more than a few minutes.
Don’t worry if you have no prior online strategy experience; your PPC specialist will walk you through the set-up process. Their systems can quickly do thorough research on keyword and competition and help you determine which campaigns you can run.
As soon as you’ve done the process, your ad starts running immediately. Within minutes, the ad can start to generate traffic.
PPC Management Enables Specific Targeting
The most productive SEO campaigns choose a combination of tactics to meet the right clients at the right time and place. This is what specific targeting is all about. It entails finding answers to such questions as:
- Are customers finding you on their desktops or mobile devices?
- Do they take their tablets to meetings and search your products from there?
- What time of day or night do they actively search for your products or services?
As soon as you get answers to these questions, you can narrow down the type of searches you want to match. If you can understand the keywords, devices, and search times of your potential customers, it’s easier to know what product or service they’re looking for. PPC management thus helps you tweak your ad to reach your audience.
You Get to Increase Your Brand’s Recognition
If you operate in a highly saturated industry such as retail, travel, and automotive, the competition to attract customers can be stiff. Countless other businesses similar to yours are vying for the same customer you are.
PPC management can help you gain impressions. Remember that you only pay for your ad when a prospective client clicks on it.
Whether a potential click on a competitor’s ad above or below you, they still get to glance at your brand. They thus become familiar with your brand subconsciously. This exposure will, over time, steer people your way.
There Are Multiple Ways to Measure
The specific search engine you use for your PPC campaign uses key performance indicators (KPIs) to help you see the performance of your PPC management. Most search engines use views, clicks, visits, and the cost of each as KPIs.
By looking at these KPIs, you can identify where your investment is excelling and where it’s failing. You get insight into whether your keywords are generating traffic or not. KPIs can even show you what time your conversions are high, and which routes your users are taking to make purchases.
This information enables you to adjust your PPC campaign accordingly.
Let PPC Management Help You Maintain Your Online Space
As you can see, investing in PPC management can have tremendous benefits for your business. Not only does it instantly help you generate more traffic, but it also provides valuable insights on how your marketing campaign is performing. And with the right PPC management agency by your side, you can optimize your entire PPC campaign.
Would you like to read more great content like this? Please keep browsing through our blog.