One of the biggest challenges law firms face these days is the challenge of bringing in new clients. This is especially true when it comes to managing a firm’s online presence and attracting positive online reviews (which the majority of people use to influence their decision when choosing between different firms).
If you’re having a hard time attracting new clients, you may need to start looking for a new approach for marketing for law firms. Read on for some essential law firm marketing strategies you can use to promote your firm in 2020 and get people interested in your services.
Importance of Marketing for Legal Firms
You might be the greatest lawyer in your city. This doesn’t matter, though, if people don’t know anything about your firm.
It’s great that you know about the law, but you also need to know how to advertise and promote your firm. Here are some other key reasons why you need to take marketing seriously:
Like it or not, your clients are going to judge your firm based on your marketing materials. If your marketing tactics seem cheesy or over-the-top, they may be less interested in working with you. Make sure you’re putting out a professional message that will appeal to your clients, as well as those who are thinking about hiring you.
Increase Search Engine Rankings
When you improve your marketing strategy, especially with regards to online marketing, you can boost your search engine rankings in a significant way. This, in turn, makes it easier for people to find your firm online when they’re searching for a lawyer near them.
Good marketing helps to lend credibility to your law firm, too. The more people hear your business’s name and see your advertisements, the easier it will be for them to remember you and start developing a sense of trust in you. This increases the likelihood that they’ll think to turn to you when they need legal assistance.
Top Law Firm Marketing Strategies
Okay, you’re convinced that you need to focus on your firm’s marketing tactics. Where do you begin, though? What are the best ways to showcase your firm?
Start with the following strategies:
Set Clear Goals
A good marketing strategy starts with clear goals. What do you want to get out of your marketing efforts?
Is your primary goal to attract new clients? Are you focused on a certain number of website visits or downloads of a free resource you’ve created?
Having clear and specific goals will make it easier for you to measure your success. It’ll also keep you and everyone on your team motivated.
Assess and Optimize Your Website
Every law firm in 2020 needs a website. Gone are the days when word of mouth and billboard advertisements were enough to keep your firm afloat. If you want to accomplish any of your goals, a website is going to be of the utmost importance.
If you don’t have a website, your first task is to invest in one. Reach out to a web developer and begin the process as soon as possible. Remember, you’ll be able to recoup any money you spend on a website when you start bringing in new clients and getting more traffic, so it’s worth the upfront investment.
If you already have a website, evaluate it to determine whether it’s helping or hurting your firm. Does it take forever to load, for example? Is it optimized for the search terms people in your area are using most often?
Slow-loading websites won’t rank as highly as those that load right away, and poor keyword optimization is going to make it harder for people to find you through online searches. Focus on improving these aspects of your website to give it and your firm a boost.
Create More Content
Make sure you’re publishing content on your website on a regular basis. This includes things like blog posts that provide people with more information about various legal topics.
You may also want to create videos or free guides to help potential clients understand the basics of certain legal topics. Remember, the more content you create for your website, the more opportunities you have to show up on people’s search engine results pages.
Use Social Media
In addition to publishing content on your website, make sure you’re also publishing it on social media on a regular basis. Lawyers and other professionals aren’t above social media use.
If you want more clients to visit your firm, you have to meet them where they are. These days, that means social media platforms like Twitter, Instagram, and Facebook.
Send Regular Emails
When people download a free resource from your website or access other content, encourage them to sign up for your email newsletter. Then, reach out via email on a regular basis (a couple of times per month, perhaps, as you don’t want to spam them) to share legal news with them and keep your firm at the forefront of their minds.
Even if they don’t need your services right now, they’ll be more inclined to think of you in the future if they’re used to seeing your firm’s name in their inbox. This is especially true if they come to associate your firm with valuable information and insights into the legal world.
Work with a Professional Team
Don’t be afraid to reach out to a professional marketing time, either. Whether you’re having trouble with personal injury marketing or marketing for yourself as a real estate lawyer, a marketing agency that specializes in legal marketing will be able to provide valuable advice and help you reach your goals faster.
Try These Law Office Marketing Tips Today
As you can see, there are lots of different law firm marketing strategies you can use to attract new clients. Give these tips a try today and you’ll likely see an increase in the number of people seeking out your legal advice.
Do you want to learn more about marketing your law firm or general good business practices? If so, check out some of the other business resources on our site today. From customer service to accounting, we have tons of great tools that you can use.