How to Set up a Business Twitter Account and Start Marketing

In the United States, 22% of adults use Twitter. 

This means that twitter reaches millions of people every day. You have heard about social media marketing and advertisements, but it’s natural to wonder how you can get started. One of the best ways is by making a Twitter account. 

If you have questions about how to set up a business Twitter account, look no further. In this article, we will cover how you can get your business its own Twitter account and start tweeting. The sooner you get out there, the more people you will be able to reach. 

How to Set up a Business Twitter Account

Using Twitter for your business means that you can target niche audiences that are interested in your products. You can now draw in customers that would have been impossible to reach in the past. 

While many people focus all their efforts on Facebook, Twitter can be an even more viable option. This depends largely on what your business is selling. The people who use Twitter are more likely to have a bit of extra money and be a bit younger than the average user on Facebook. If your product appeals to this demographic, you’re in luck. 

1. Register a Profile

To start a business Twitter account, you don’t have to go to the main page. Instead, go to Business Twitter and register your profile. There are helpful tips on this page. Remember to use all the tools at your disposal. 

The profile you create should highlight not just your business, but what makes your business unique. Focus on things like the products that you sell and the values that your business has. Anything that can humanize your company is something you should consider. 

All of these factors will help make your business more appealing to the users of Twitter. Social media marketing relies on humanizing your business. The people on Twitter want to do business with companies that match their values and needs. If you can do this, your conversion rate will increase.

2. Build Your Timeline

When you first create your account, Twitter will ask that you follow three people. These three people could be anyone, but you might consider making it something that relates to your business. Once you have done that, Twitter will ask you two more times to follow five additional people. 

You don’t have to choose to follow anyone here. If you have employees that are on Twitter, this would be an excellent time to follow them too. You can also link your business and private account by following yourself. If you don’t want to mess with this step, you can always hit the skip option and not worry about it. 

3. Confirm Your Email

Like many social media platforms, and websites in general, a username is not active until you confirm the email. Don’t forget to go and check your inbox for the mail that Twitter sent you. Once you have confirmed that the email is accurate, you are listed as a Twitter user. 

4. Put Your Face on It

This is where you pick your Twitter avatar. You can use a portrait or a picture, or a symbol or even mascot. Whatever you choose to use here, remember that everything you send out as your company will be read with that avatar visible. 

You should also set your header here. Remember that you want this to be a business account, so make sure that you use images that represent your brand. Don’t waste any of the available space to market your company to potential consumers. 

5. Include Your Website

Make sure that your profile has your business website on it. If you don’t have one, this is where you should consider getting one. Supposing that you do, anyone that checks your profile will see the business website, and you will attract more traffic. 

When you bring all of these things together, you will synergize your efforts and get a better return on investment. Calculating your ROI is essential to make sure that your efforts pay off. You can also now keep track of the metrics of what you share and who reads it. 

6. Save Your Changes and Get to It

Once you have clicked “Save Changes,” you are ready to interact with the world of Twitter. There are hundreds of millions of global users on Twitter that are ready to buy your products. All you have to do is reach out to them and turn them from a potential customer to a real one. 

Twitter Offers a Lot of Services

Just tweeting product plugs and advice in your area of business is not all that Twitter offers. You can even download videos from Twitter to your computer. You can find advice online (like here: if that is something that you need. 

There are tons of tricks and tips out there to help improve your Twitter campaign. Whichever way you decide to go with your advertisements and social media presence, that is up to you. From targeting your ads to specific demographics, appealing through humor, or even going viral, Twitter is the place where you can make your marketing dreams come true. 

A Final Word 

The social media landscape is full of companies. Sites like Facebook have millions of businesses advertising on them constantly. Use the tools and services that social media offer to stand out in the crowd. Read about strategies or find a marketing solution that fits your budget and needs. 

We hope that after reading this guide, you now understand how to set up a business Twitter account. A Twitter account is the means by which you’ll start interacting with the larger world. If you have used Facebook before, the controls will be quite different here. Read tutorials about the tools and services that are offered and how they can affect you. 

Not keeping up with social media is one way to destroy your business. Don’t let this happen to you and your business. Get your business Twitter account going now.

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