You already know that business signs are one of the most important aspects of your overall branding.
They communicate quickly and clearly to customers the goods and services you provide, and what type of clientele you serve. They also allow you to get creative, and set the tone for the rest of your marketing.
But before you decide to work with a specific sign company, there are a few things you need to know to ensure you’re making a smart decision.
Read on to learn what they are.
Ask for a Portfolio and References
One of the first things you need to do when deciding on a sign company? Take a look at their past work, and get into direct contact with their past customers.
Sure, a signage design company’s website might be filled with glowing reviews and testimonials. But how can you be sure you’re getting the real story — not just the one the company wants you to see?
Begin cutting down your list of options by asking for at least three references from each company. If their list of references is outdated, if they can’t give you one, or if the real reviews are less than positive, it’s time to move on.
Next, you’ll want to check out the company’s design portfolio. Most design websites like http://grandmarksigns.com/ will have their portfolios clearly listed on their site.
When you’re browsing through these portfolios, ensure the companies have:
- The materials you want
- Experience creating designs for your industry/sign type
- A variety of shapes/sizes
- A design aesthetic that fits your brand
Ask About Their Familiarity With Zoning Laws
Another important thing to ask a potential company?
How they plan to work within the specific zoning and even signage regulations in your area.
It’s a good idea to research these laws on your own, just so you can confirm that the company has in fact done its research. You don’t want to invest tons of company money into a sign that you ultimately can’t use.
What message content is allowed? What materials can you use? How tall can the sign be, and what colors are approved? These are all crucial things to know before you start the design process.
Know What You Want Your Sign To Communicate
When you schedule an initial consultation with a sign company, you need to bring along a few things.
The first is a brief summary of your overall branding strategy, as well as information about your target market. This will help designers to create a unique sign that effectively and instantly connects with your ideal customer.
You also need to have a clear understanding of what you want your sign to communicate, and where you’d like it to be placed.
Remember, there are far more different types of signs than you think. If you’re looking for retail signage, will it be placed indoors or outdoors?
If you need signage created to advertise an upcoming sale or event, what important information needs to be included on it?
What does your competition’s signage look like, so that you can be sure the design a team of experts creates is different enough?
If you know the answers to these questions, we guarantee you’ll be much happier with the results of your sign. Remember, no one knows your company better than you.
Find the Perfect Sign Company
Now that you know what to look for in a sign company, and how to prepare for a meeting, it’s time to find some options!
That’s where we come in.
Spend some time on our website to learn more about how we can connect you to the best in the business in a wide variety of industries.
Be sure to check out our blog for more tips and tricks on how to promote your company.