Marketing Trends To Shape The Digital Landscape In 2020

Did you know that 38 percent of users will stop interacting with a website if the layout is unattractive? That’s a huge chunk of traffic lost to a simple fix of digital design. Your businesses marketing decisions have a real effect on your bottom line. 

Make sure your small business stays cutting-edge by keeping an eye out for these 2020 marketing trends that are sure to shake up the digital landscape! Keep reading for our break down on the top marketing trends for the new year.

Voice Search

Voice search is part of the digital landscape more than ever in 2020. You likely know the phrase, “Hey Siri,” or the not so mysterious woman named, “Alexa”. These voice search devices are dominating homes across the nation. 

Each time a user asks Google, Alexa, Siri, or someone else a question online search is utilized. This means that your online content and website need to be optimized for search. If you don’t invest in SEO, your competitors may leave you in the dust.

Artificial Intelligence In Advertising

Artificial intelligence has been growing in importance and popularity for several years. However, in 2020 artificial intelligence in online advertising is going to become bigger than ever. Online advertisers like Facebook and Google are creating more and more AI and advertising automation.

If you are unfamiliar with online advertising with social media or search, it’s a good idea to consult a professional like REFUGE Marketing & Consulting. Online advertising can get tricky with constant platform updates and AI changes. Let the professionals help you out in 2020 so that you don’t spend money on online ads carelessly. 

Customer Service Chat Bots

Have you ever been on a website and experienced a chat function? There’s a large chance that this was a chatbot. Customer service chatbots are becoming a common function on websites. 

You can use plugins to start a chatbot of your own. If you want to get really detailed, you will have to work with a developer. In 2020, consumers may expect to be able to chat through issues right away on your website.

Video Marketing 

Video marketing is still dominating the online world and will continue to do so in the new year. To stay relevant and competitive, make sure you include video marketing in your communications and marketing strategy.

Video marketing can come in the form of social media ads, YouTube content, and even just posted on your website. Video is known to drive engagement numbers higher than regular images or text-only content. Videos may not be new to the digital landscape, but they are a huge factor in the shape of the industry in 2020. 

Own Your Digital Landscape In 2020

Now that you know some of the top marketing industry trends, you are ready to own your digital landscape this new year. The future of digital marketing is now. Get started on a new marketing strategy today.

If you enjoyed this article be sure to read others on our site for more marketing and advertising industry information.