Law firms might be known for larger-than-life billboard advertisements and outspoken TV commercials. But while these tactics are still profitable for many law firms, moving your marketing to the web is also a must if you want to keep attracting today’s clients.
If you’re ready to make the move, keep reading. We’re bringing you 7 helpful ideas to include in your law firm marketing plan.
1. Start with a Solid Website
In most instances, web surfers will leave a website in just 10 to 20 seconds. A slow loading site may have web surfers running even faster.
If you want to give your other law firm marketing strategies a chance, you need to start with a solid foundation.
Your website needs a clear, easy to navigate design, and regular updates to keep it running smoothly.
2. Brand From the Begining
Your website’s brand is what helps customers connect with your site and start to recognize your company and its messages.
Branding is also complicated. Trying to implement it long after you’ve established your website and started adding content is a big mistake. Branding your site and your marketing from the start will help you establish your reputation and build awareness.
3. Invest in High-Quality SEO
Drawing people into your website starts with SEO.
While there are plenty of strategies out there, and implementing even a few can help boost your ranking, high-quality SEO is the best way to set your site up for success.
4. Don’t Skimp on Content
Content is more than just a way to sprinkle keywords and links into your website. It’s also a chance to win over clients, establish a connection, and keep them coming back for more.
But in order to do that, you need to produce high-quality, useful content that your clients will actually want to read.
Answer the questions they’re afraid to ask. Tell them real-life stories they can connect with. Let them know how you can help them win their case or fight back against an unfair situation.
5. Humanize Your Firm
A professional website and useful content aren’t enough to turn web visitors into loyal customers.
If you’re anything like Fernald Law Group, you already have a solid team that’s ready to help fight for clients and lead them through the legal process.
Make sure you let clients know that through your website. Introduce your team with pictures and a short blurb about their work or their specialties to help new clients connect.
6. Encourage Reviews
While most strategies for how to market your law firm involve things you can write, this one requires a bit of help.
Reviews from clients are great for SEO and can help win over new clients. Encourage reviews on major sites like Google.
7. Get Active
Providing content on your website can help establish your firm as authorities in the field. However, if you want to take that step to the next level, you need to take to other parts of the internet to spread your advice.
Posting to forums or getting active on social media by engaging with followers is a great way to build your brand awareness while also demonstrating your expertise.
Developing Your Own Law Firm Marketing Plan
Developing your own law firm marketing plan doesn’t have to be a challenge. With the right SEO strategies, solid content, an active presence online, and the other strategies on this list, you can start building a brand and connecting with clients in no time.
If you need help creating your marketing plan or implementing tactics like content marketing or SEO, check out our Find a Business tool to search for marketing agencies in your area.