How to Drive Traffic to Your Online Store

Did you know that email marketing contributes to 20% of the online traffic that drives eCommerce sales?

While email marketing is certainly a good way to connect with your target audience and drive sales, there are plenty of other ways to drive traffic to an online store.

If you’re the owner of an eCommerce business or need help increasing the traffic to the online version of your brick-and-mortar store, then there are more than a few tricks you can try.

Here are a few ways you can learn how to drive traffic to your online store that will allow you to use the least amount of marketing money while seeing the highest return on your investment.

Create Engaging Content

One surefire way to drive traffic to your website is to create insatiable content that people love to read.

You’ve probably heard the phrase that “content is king,” and it’s true. 

Start an eCommerce blog and publish regular, high-quality content that is of value to your readers.

Creating engaging content requires that you think of two things, though:

  • What kind of content do your customers want or need to read?
  • What are the keywords that you should include in that content?

First, you’ll need to think about relevant content that is of value to your customers. If you have an online pet store, then you’ll want to publish content that’s relevant and engaging to people who own pets.

This could be anything from fun facts about certain breeds of dogs to how to care for your pets during the winter months. 

Whatever it is, make sure your readers get value from reading it and you’ll be sure to have them coming back for more each time you publish.

This is one way to drive consistent traffic to your website. You’re establishing yourself as an authority who cares about more than just selling a few products.

Then, make sure you’re including relevant keywords in your content to optimize it for search engines.

Answer Questions on Online Forums

Updating your website with the right kinds of keywords is one type of on-page SEO that works great for increasing web traffic over time.

However, while you’re building your on-page SEO, it’s important to increase your company’s visibility off-page as well.

Take to the online forums to interact with your potential customers and target audience!

Head over to Quora and LinkedIn message boards to answer questions that real people have.

If you sell travel accessories on your eCommerce store, then you can answer questions about the best laptop case for traveling throughout Asia. Or, give advice about what to pack for a month-long trip throughout Europe.

These kinds of online forums are a great place to display your expertise while engaging with real-life people who could be potential customers.

By answering their questions, you’re offering them something of value. Try to avoid being too promotional.

But, always include links in your answers! If you are giving them advice on what to pack when traveling to a beach resort, link to one of your blogs that provides a packing list. Or, link to the product page for your suitcases.

The idea is to let people know that you’re an expert at what you do and that you genuinely care about giving them answers to their questions.

If you’re also smart about how you include links, then they’ll likely click through to those links, which helps with your web traffic.

Invest in Paid Ads

Most eCommerce businesses seem to shy away from paid ads because, well, they’re paid.

However, pay-per-click (PPC) ads tend to see the highest amount of ROI compared to other forms of online marketing.

In fact, most businesses report that they earn $2 for every $1 they spend on paid ads. This makes them a pretty cost-effective investment.

Why? You don’t pay unless somebody clicks on the ad. In this sense, you can buy web traffic, but you don’t have to pay for it unless the traffic actually arrives on your page.

They’re also great for targeting small niche audiences. With paid ads, you can create groups of small, specific audiences and build keyword lists around that audience.

If your eCommerce store sells different kinds of shoes, then you can create an ad group that targets users who are only looking for “female Nike running shoes.” 

When people search for that keyword, your ad will show and the user will arrive directly to the page on your site that is specifically for women’s running shoes.

Because this kind of marketing strategy requires a bit of knowledge about how to use keywords correctly and create text ads that convert, it makes sense to seek the help of a web traffic service if you want.

It’s going to pay off in the long run as you’ll see better results faster.

Or, you can invest in a web traffic generator online if you’re just trying to increase your page views. Find out more about that first to see if it works for your business model and goals.

Figuring Out How to Drive Traffic to Your Online Store

Learning how to drive traffic to your online store takes time and practice.

Depending on the kind of online store you have, it might require that you try a few different strategies.

The idea is to first create a high-quality website that visitors want to visit. If you’re putting time and effort into driving traffic to your site but your site isn’t that pleasant, then you’re not really doing anything.

Make sure your website is relevant to what you’re selling and that it includes high-quality, engaging content.

Then, try a few of the above techniques to see what works for you. 

Investing in a website traffic generator can help you get a lot of page views fast while on-page SEO takes time to build.

Mix and match these different kinds of marketing strategies and you’re likely to see success.

Still need more help driving traffic to your website and converting visitors into real leads? Head over to our business resources section for more business tips and tricks that can help you out.