In 2018, global spending on digital marketing is believed to have topped $100 billion.
The reason that so much money is spent on online marketing is simple: it works. With so much of our lives taking place online these days, it’s the perfect place to find new clients for your business.
This is as true for financial services companies as it is for e-commerce businesses.
So read on as we take a look at five online marketing solutions to promote your financial services business.
1. Email Marketing
These days the internet can help with every aspect of your business, from using cloud software solutions to being able to create pay stub forms.
But in the early days, the biggest tool for business was email. And it’s still one of the most powerful ways of marketing your business online. A large part of this is that it has such an impressive return on investment.
You can use email campaigns to attract new clients, but it is also extremely effective for upselling the ones you already have.
2. Content Marketing
According to marketers, content marketing is the single most effective weapon in your arsenal.
If you’re not making the most of content marketing, then you’re really not harnessing the full power of your company website. Writing great content on subjects that your potential clients would want to know about can help draw a serious amount of business your way.
The more traffic you drive to your website, the more clients you’re going to land.
There’s no point having a great website packed with killer content if no one can find it.
That’s why search engine optimization is so crucial to marketing your business. The higher you can get your pages ranking, the more visible you become and the more business you will attract.
Great SEO can really help your financial services company grow.
Pay per click advertising is a surefire way of getting yourself seen.
It helps you to reach the right people in the right location at the right time. And that means you are far more likely to be able to convert them into a new client. The beauty of it is that you only pay when someone clicks, so you already know that they’re interested in the services you can offer.
PPC also provides a wealth of data that can help you to focus your marketing strategies.
5. Social Media
You may feel that social media marketing appeals to a demographic that doesn’t fit your target market.
But you’d be wrong. Social media marketing is about more than just posting on Twitter or Instagram. You can also find business through sites such as LinkedIn, Facebook, and even YouTube and target your campaign at the demographics you want.
It is a powerful, low-cost, and highly effective tactic that will help you to reach new customers, as well as promote your brand.
Have You Found These Online Marketing Solutions Useful?
If these online marketing solutions have been of some use to you then you’re in the right place.
We have plenty more great articles and business resources to help your company grow. We cover everything from branding and business finance to advertising and accounts. Whatever type of content you’re looking for, we’re sure you’ll find something to help.
Feel free to take a good look around.