Digital marketing is essential for the life and growth of your business. If you aren’t sure what it is, it’s time you found out.
If digital marketing is old hat to you, you’re on the right track. But you might be going about it all wrong.
If you’re handling all your marketing tasks on your own, there’s a better way. Marketing automation tools can make your job much easier!
Not sure which tools to use? Here are nine of them you should check out ASAP.
Do you have an email list? If you don’t, it’s time to start building one. If you already have one in place, knowing what to send and when to send it is crucial.
Figuring those things out and getting your messages sent takes time, though. And these tasks can be rather tedious.
Luckily, email is one of those things that’s easy to automate. You need a tool that still provides you with useful information though.
Enter Customer.io. This tool allows you to automate when you send your email messages. It also helps you figure out what to send, thanks to its various features.
HubSpot is a powerful tool that brings you a bunch of helpful things all in one place. Its features help you with marketing, analytics, social media, content creation, and more.
When it comes to automation, you have a few options. You may need to purchase more than the basic package to get them, though. The great news is, the bigger the package, the more features you have to take advantage.
As part of the pro package, you get a helpful marketing automation feature. If you decide to go for the enterprise option, you can create your own automation triggers based on your personal custom events.
Looking for an automated tool to help with leads? Act-On might be the right choice for you.
This tool helps bring your leads together, both inbound and outbound. And, it’s based in the cloud, so it won’t take up space on your business equipment and servers.
The goal of Act-On? Toe get you better conversion rates and more helpful data. Within this single tool, you’ll find many tools for doing just that.
You’ve likely already made some contact with your current and potential customers. But do you know how they respond to your methods of reaching out? If not, you might be spending lots of time and money in the wrong place.
Ontraport helps you avoid that. It tells you exactly what your customers think of your outreach methods and messages.
This means you have powerful data, just waiting to be used. No matter the size of your business, or how much you plan to expand, this tool was built to work for you.
Marketo is a cloud-based, automated marketing solution. While it can be used by just about any industry, it specifically has customized tools for certain types of businesses. These include those in technology, manufacturing, higher education, and healthcare.
This tool is designed for small businesses and focuses on the relationships they have with their customers. This is done through many platforms, including social media, email, and digital ads.
6. Online Marketing Muscle
Online Marketing Muscle uses infusion soft implementation to bring you exactly what you need in marketing automation. Their goal? To let you essentially clone yourself so you can get on with other things.
Automation doesn’t stop at marketing, here. You can also automate workflow and sales tasks.
What can you automate when it comes to marketing? Lead capture, following up on leads, and creating more specialized marketing are on the list.
Looking for more successful email marketing? Delivra is the tool for you. It helps hone your knowledge of what your customers want and teaches you how to deliver.
First, Delivra guides you through an educated look at your current email marketing efforts. You’ll quickly see just how successful they’ve been. Then, it helps you do better.
Does your business use e-commerce? No problem. Delivra is designed to help engage e-commerce customers.
8. BuzzBuilder Pro
BuzzBuilder Pro offers a suite of helpful tools, including automated email marketing. Marketing via social media, alerts of hot leads, and a website building tool are also part of the package.
This tool comes in cheaper than some others, so it’s definitely worth looking into. Its focus? Getting you more leads without the hassle of cold calling.
Here’s another great tool for automating your email marketing. In order for your marketing to be successful, you’ve got to focus on your most important contacts. MailChimp knows that and it delivers in just the way you need it to.
Want to send an email based on what your customers are doing on your site? You can do that with MailChimp. Or you can base it on when they signed up for your list.
Targeting, monitoring, and automation are at your fingertips with this tool. And, you can send personalized emails, too.
Don’t Miss out on These Marketing Automation Tools
When it comes to marketing your business, there’s a lot to do. Hands down, you probably need a few of you to get the job done. When you don’t have that option (that makes all of us), marketing automation tools are the perfect solution.
Many aspects of marketing don’t require a hands-on approach. So why do everything manually?
Choose one of these automation tools and try it today! You might be surprised just how helpful it is.
Looking for marketing services instead? Check out our post on how to choose the right one.