5 Must-Know Digital Marketing Strategies to Drive Traffic to Your Accounting Firm

Do you want to drive more traffic to your accounting firm’s website?

The answer is probably yes, because more traffic to your website often means more business. The best way to drive more traffic to your website is through digital marketing strategies.

Marketing might sound too complicated and time-consuming, but there are some easy things you can start doing right now. These small things will add up to big boosts in traffic.

Keep reading to find out the best digital marketing strategies for your accounting firm.

The Best Digital Marketing Strategies

Your digital marketing strategies shouldn’t give you a headache. Here are five things you can do right now, even with no marketing background:

1. Know Your Keywords

Keywords are an important part of your search engine optimization (SEO) strategy. SEO is what will help drive the most traffic to your website.

To find the keywords that work best for your business and the accounting industry, start with an online keyword research tool. In short, keywords are terms that your potential clients commonly search.

For example, if you’re an accounting firm in New York, you’d want to include New York in your website. This is because it’s going to be a common search term, and it will also help Google recognize that your site will be relevant to people in the area.

2. Optimize Your Website

After you’ve decided what keywords work for you, you need to place them optimally around your site. Make sure some are on every page, but there’s no need to over-optimize your pages.

Additionally, make sure your website is user-friendly and relevant to what people are searching. Google takes this into account when ranking search results because it wants the results to be relevant to users.

This company is a great example of an easy-to-navigate website.

3. Don’t Neglect Social Media

Social media can be tricky for accountants and financial services professionals, as there are some things you cannot share. However, that doesn’t mean you should neglect social media altogether. Just be careful what you post.

Social media is a crucial part of your digital marketing strategies. It helps new people discover your company and even helps with your SEO.

4. Create Content

Creating content in addition to social media is also a good idea. Content will come in a variety of formats, depending on your business and your resources.

Video content is becoming increasingly popular but does take a while to produce. Blog posts, e-mail blasts, white papers and e-books are all other good ideas. Content marketing pieces such as this build trust in the eyes of the consumer, and will establish your brand as an expert in the field.

5. Automate Your Marketing

As a busy business owner, the thought of getting all these marketing activities done probably sounds overwhelming.

The good news is that there are thousands of tools you can use to help make your marketing activities run smoothly and automatically. You can use a CRM system like Salesforce, an email marketing tool like Constant Contact and a social media management platform like Hootsuite.

Want to Learn More?

Now that you know what digital marketing strategies will help your business grow, you probably have other questions and concerns about running a business.

Check out the rest of our business resource articles. Here you’ll find┬ámore helpful articles on how to market your brand and grow your business.