Did you know there are about 1.3 million online based companies in North America?
Internet service companies rely on steady website traffic to sell their products and services. If you’re looking for digital marketing tips that work, check out these 5 tips to promote your website.
1. Sit Down and Craft a Content Marketing Strategy
If you want to improve your digital marketing, you should strategize with your team what your content strategy will be for the upcoming months.
It’s important to sit down and brainstorm ways to improve the content you’ve been putting out.
Are you lacking in video content? Have you been active in your social media accounts? Are you publishing out content often and consistently?
Answering these questions can help give you a clearer vision of your marketing strategy.
2. Stay Active on Social Media
No internet service company can be successful without staying active on Social Media.
By staying active on social media, you have a better chance of interacting with your customers on a personal level. You can be part of the conversation by replying to the comments and seeing what the people want.
It’s important, however, to find the Social Media channels that work for the product you’re trying to sell. The right channel will allow you to grow your network.
3. Give Email Marketing a Try
A great way to keep your customers updated with the latest news and deals is through email marketing.
Ask your customers to sign up for your newsletter so they can continue to receive weekly news from you. Email marketing will give you a chance to build a loyal following.
If you send a newsletter to your customers, you can send anything from visual content, links to articles, and even get them in a special offer or contest.
4. Optimize for Mobile
Mobile continues to become more and more popular due to the launch of some of the more sophisticated smartphones to date. The majority of people will use their phones to browse the internet, rather than their laptops.
This means if your content is not optimized for mobile, you could be missing out on potential customers.
Ensure your website is mobile responsive and you pay attention to mobile SEO.
5. Focus on Enhancing the User’s Experience
One way to help you enhance your digital marketing is by focusing on the user experience.
Start by checking your site’s loading speed — slow websites tend to lose out on customers. Look at your website from the customer’s perspective.
Is it easy to use? If it’s not, you should make the menu easy to navigate.
Make it easy for them to communicate and get in touch with you. Companies like Pac-Wave offer tools and services to help you improve your communication.
Lastly, make your content relatable and easy to read.
Digital Marketing Tips: The Bottom Line
Now that you know about these 5 digital marketing tips, it’s time to put them to work. Remember to focus on the user’s experience, make it mobile, and stay active on social media.
Want to learn more tips? If you want to read 4 reasons why your business needs a sale funnel system, check out this article.