What’s your marketing strategy for your construction business?
If marketing is not your forte, having a plan on a budget is not as difficult as you might think.
There are many different ways to get marketing help when you don’t have a big budget. In this article, we’ll show you 5 different ways to do so.
1. What Is Your Niche?
Chances are there are hundreds of construction companies in your area. So if you want to market your company and set yourself apart, you need to find your niche.
When potential clients search for construction companies on Google, they will look for a specific home repair service they need.
For example, a homeowner won’t look up a commercial construction business. The homeowner will look for a construction company to fix the roof, or build a wall.
So if your company has a niche you specialize in, make it known to your customers from the beginning. If you’re going to advertise your business as a home builders business, that’s the type of customer you will attract.
2. Build a Website
The days of searching for a business in the phone book have been long gone. So in order for your clients to find you, your construction business needs to have a website.
If you’re trying to do marketing on a budget and don’t have thousands of dollars to spend on a web developer, there are many things you can do to build a website on the cheap.
You can self-host the website and install a pre-made WordPress theme. But if none of this makes sense to you, you can always hire a student or an intern who will work for less. Since they’re still trying to build their name and portfolio, their fees won’t be as high.
3. List Your Company on Yelp
Not all of your customers will know about your website, so it’s also a good idea to list your construction business on Yelp and other similar review sites.
On these sites, customers are able to look at your business’ contact information as well as read reviews from other happy customers.
Having great reviews will show potential customers you’re trustworthy and worth hiring. And if someone doesn’t leave a great review, you will be able to address their concerns right away.
4. Keep Your Customers Happy
If you don’t have a big budget to spend on marketing for your construction business, one way to have free advertisement is by maintaining your customers’ happiness.
Word of mouth referrals is still a thing. So if your customers are happy, they will tell their friends and family about you.
5. Invest In Your People
When it comes to advertising, your employees are also important to your marketing. They are the face of your business after all. Happy employees will reflect well on your business and your clients will see it.
Get Marketing Help for Your Construction Business
There’s no reason why your construction business can’t benefit from marketing help on a budget.
You should build a website, keep your customers happy, and find your niche.
If you enjoyed these tips and would like to learn more tips, visit our blog and learn more about business resources.