The digital marketing revolution is upon us. Websites and social media profiles are a necessity for companies of all sizes. These tools offer various features that allow us to build great relationships with our customers.
But, this also means we have to invest in traditional marketing techniques like content writing.
The best way to produce great content is by hiring a professional content writer. They’ll help you set up a blog and update it on regular basis.
Finding the best writer for your company is the only way to guarantee great content. To help you, we’ve come up with 5 insider tips that will allow you to choose the best fit for your website.
1. Create a Job Description
The first thing you should do is create a job description for your project. Hiring a writer sounds simple, but all companies have different requirements. Creating a job description will help you choose the right candidate.
With a good job description, you can:
- Set the right expectations
- Give your writers the tools they need to succeed
- Determine your employee’s capabilities
The best part is that job descriptions may limit your legal exposure as interviewers will have clear guidelines to follow.
2. Conduct Several Interviews
Remember that writing is an art form. You should select a candidate that has the right skill set and who is also passionate about your industry. Remember, great writers can create content for any industry. But, most of them tend to excel when they write about something they love.
The best way to find out if a writer is knowledgeable about a topic is by conducting interviews. These can occur via email or chat, but phone and video calls tend to work best. First-time interviewers may want to check out some standard employment questions beforehand.
3. Consider Digital Experience
There are millions of authors around the world available to create content. But, only a small percentage of them actually have experience creating it online. Make sure you ask your interviewees about their online experience and give them priority over other candidates.
4. Review Your Candidate’s Portfolio
Your candidate’s portfolio should feature a collection of their best samples. Review their previous work and make sure their style matches your vision.
You may also inform them you want to see their portfolio in advance. This will give them a chance to locate any work they may have done for similar industries.
5. Hire Global Talent
The great thing about content writing is that you don’t have to limit yourself to the local talent pool.
There are hundreds of thousands of professional writers available worldwide. Many of them offer their services on platforms like iWriter. You can learn more about this platform by reading their FAQ page or reviewing their blog.
Find the Perfect Content Writer Today
The widespread of technology has changed the way businesses operate. It may sound simple, but finding the perfect content writer is not easy. The tips above should give you a blueprint that allows you to identify the best fit for your company.
If you want more tips to improve your business processes, keep reading our blog. It has a ton of information that can help improve your business processes.