Are you working on building up your advertising agency?
Maybe you’re just a fledgling business or you’ve been in the game for a few years.
With the agency space become more saturated, it’s important to develop ways to increase your agency revenue and grow your influence.
Read on for our top 4 tips to becoming one of the top advertising agencies in the U.S.
1. Niche Down
While there are some positives to being a generalist agency, you can build trust and comfort with your clients if you choose to take on one specific niche.
For example, you could specifically work with lifestyle brands, e-commerce, dentists, or restaurants.
Don’t stress about finding your niche in the beginning. Take an approach of dating wide and marrying deep.
Start by taking on clients in a variety of industries, see where your agency excels, and then focus your efforts there. You could even choose to niche down a specific service area.
For example, EraserFarm focuses heavily on branding, whereas other agencies might focus on direct response.
2. Provide Direct, Measurable Results
No matter what niche you work in and what services you provide, you absolutely want to bring real, tangible results to your clients.
By providing measurable results for your clients, you’ll increase the likelihood that they will stay with you.
Your results can focus on a number of metrics. You could focus on new leads, email subscribers, impressions, reach, or engagement.
Focusing on measurable results for your clients will set you apart from ad agencies that offer vague promises that can’t be kept.
3. Leverage Partnerships
If you want to stand out from the massive list of marketing companies in the US, leveraging partnerships in your network will help.
Your agency will not want to focus on every advertising platform and service. To help differentiate yourself and serve your clients at a higher level, determine how to build strategic partnerships.
For example, you could work with a web design company and refer business to each other. You could also partner with an email marketing company to take your client campaigns from the advertising platforms to their customers’ inboxes.
4. Develop a Value Ladder
Last but not least, you should develop a value ladder for your agency.
Think of the value ladder as a step-by-step diagram for ways that clients can do business with you. This will drastically improve your business sales funnel.
A client enters at the lowest tier of your value ladder (for example, a free branding consultation) and gradually moves up to higher ticket services.
This will help you increase your customer lifetime value and scale your business with fewer clients.
Become One of The Top Advertising Agencies in the U.S.
These 4 tips are just a few ideas to help you brainstorm ways to position your company as one of the top advertising agencies in the U.S.
Take these tips and get creative with them. Sit down with your team and talk about what makes your agency unique. From there, you can craft a plan to scale your business!
Looking for more tips to grow as a top creative agency? Follow our business blog!