As an HVAC service contractor or company, you know just how important it is to properly market yourself.
You’ve made relationships with other local businesses, you have great reviews online. You’ve even managed to create a few social media accounts.
But even with all of that effort, you still feel like your air conditioning business isn’t getting the influx of customers you need to keep your doors open.
So, how can you market your HVAC company in a way that’s localized, effective, and actually affordable?
This post will teach you about five of the very best ways to make that happen.
1. Create an HVAC Blog
Are you tired of having to answer what feels like the same three questions every single day?
Do you feel like few homeowners know the preventative maintenance steps that they actually need to take in order to extend the lifespan of their HVAC unit?
Are you also looking for ways to make your website rank higher on the search engine result pages, and are you aiming for more shares of your content on social media?
If you answered “yes” to any of these questions, then it sounds like you’re in the perfect position to start an HVAC blog.
It will give you a chance to provide genuinely useful information to your customers (that will also allow you to keep your sanity by preventing you from having to tell people the same things every day).
You can also optimize your blog content for search engines.
Do this by using relevant and location-based keywords and including internal links back to specific pages of your own website. Also, engage with your readers in the comments section.
Blogging isn’t just fun and a great way for you to prove your authority. It’s also one of the most cost-effective forms of digital marketing out there today.
2. Invest in Professional Answering Services
This next tip is just as much about marketing your air conditioning business as it is managing it.
After all, we know that running a service business can be tough.
In between appointments, follow-up calls, ordering your parts, and answering customers questions?
It can be all too easy to accidentally let leads slip through your fingers. It can often feel like that, if you’re not available 24/7, you’re missing out on leads.
Investing in an answering machine service that can answer basic customer questions, schedule inspections/appointments, and make follow-up and reminder calls can help.
At any time of the day or night, you can be available for your clients — without having to be chained at your desk to avoid missing a call.
Learn more about how you can avoid missing a client’s call again with the help of services like QTMS answering services.
3. Claim Local Business Listings
Especially if you’re a service-based business, then you know that people will likely rely on what others in the area are saying about your company.
They’ll want to read online reviews, learn about your hours and location, and even see photographs of your business and copies of your licenses.
And they won’t want to have to spend hours combing through your website to get the information that they need.
Claim your business listings, like those on Google My Business or Yelp, to serve as a central online location for potential customers to get all the information that they need about your company.
4. Account for New Search Techniques
Search engines, just like advertising, your smartphone updates, and even your opinions, hardly ever stay stagnant.
They change and evolve according to updates to the Google Algorithm, current trends, and above all, the way people search for information.
If you don’t adapt to the way people conduct searches when creating your air conditioning business marketing plan, you will never be able to outpace your competitors.
Make sure that your website is optimized for mobile searchers — since more people now use their smartphones than they do traditional desktop computers to look up information.
Further, optimize your content for voice search, so that those using Siri and Alexa can find your HVAC business.
Check out these tips on how to make it happen.
5. Try Re-Targeting Campaigns
We’ve all been guilty of going online shopping, putting several items in our carts, and then promptly abandoning them without ever making the purchase.
We’ve also all visited service websites, checked out what they had to offer, and navigated away without actually booking a consultation.
Whether you’re selling replacement AC parts or just want people to sign up to schedule a maintenance call with you, wouldn’t it be awesome to connect with people who have taken action on your website before?
With re-targeting on social media, you can.
This means that your HVAC business will show up in the news feeds of those who have visited your website.
You can place ads that encourage them to finalize a purchase they were making but didn’t finish, or just remind them to schedule a standard service inspection.
It’s a simple, gentle reminder that does wonders to increase your conversion rate.
Grow Your Air Conditioning Business with These Tips
Whether you decide to start a blog or hire a professional answering service for your air conditioning business, we hope that this post has helped you to learn how to grow your air conditioning business.
Above all, we hope it’s taught you that you don’t need to spend thousands of dollars every month on complicated search engine hacking tips and tricks.
Instead, you can implement solutions that are just as effective as they are simple.
Check out our blog to find out about even more of these digital marketing ideas.
Of course, sometimes, you do need the help of a professional.
If you’re looking for a web designer, ways to boost your site security, or even SEO experts, you can use our online business database to help you find the very best minds in the business.