Your new business is an exciting and challenging endeavor which can be so rewarding.
One of the most challenging aspects when starting a new business is picking out the right name. It’s what you’ll become known as and it has to be the right fit.
If you’re struggling to come up with a name for your business, don’t fret. In this article, we’ll be taking you through the steps to take to bag the best name for your brand.
Read on for your ultimate guide to choosing the best company name
Choosing the Right Name For Your Business
Your business name will appear across your marketing materials and online presence. This business could be around for many years to come, so choosing the right name is crucial.
Here are 5 top tips for finding the best company names for your business.
1. Know What You’re Trying to Convey
Your company name must make it easy to convey what you do and the products or services you provide.
If your business performs a service, you need to make the name easy to recognize and understand. If you have a legal service, consider keywords like ‘law’ and ‘legal’.
Brainstorm a list of keywords relevant to your niche. These will help you craft your company name and boost your SEO.
2. Keep it Simple and Clear
Your brand name should make it quick and easy to convey what your business does. You need to keep it simple and easy to understand.
Don’t use obscure names. They’re hard to remember and will make your business forgettable. Make it as short as possible for clarity: no more than two syllables will suffice.
If customers can’t remember or spell your company name, the branding will fail.
Make sure to consider the acronym. A clever acronym can work wonders, but an unfortunate one can be damaging to your reputation.
If you have a construction company for example, pick a name which reflects this and makes it clear.
3. Make Sure It’s Available
It seems obvious, but when you’ve chosen the name, check that another business hasn’t got it.
You’ll need to match your domain name with your company name. Make sure this isn’t taken either. Check with the State Incorporation site for the registered company name. The U.S. Patent Office will help you find out if there are any trademarks for the name.
If you take the same name as another business in the same location, you could land yourself in legal trouble.
4. Get Some Outside Help
If you’re struggling to come up with a name that is catchy and easy to remember, go to the professionals.
There are companies whose job it is to help you come up with a brand name. Find a top brand naming agency who can help you establish your name with ease.
The company name is a crucial part of your business. Like any other business consultation, this service can work wonders for your brand.
5. Match With Social Media
Your domain needs the same company name, and so do your social media accounts.
It’s one thing checking if another business has the same name. But if there are social accounts with the same name, it can throw a spanner in the works.
Social media marketing is king, so you need to secure the right name for your brand online. There are search engines you can use to help find out if the name is in use across social media.
If the name is in use, try not to include numbers or special characters. Instead, find a way around it. Use words like ‘hello’ or ‘it’s’ followed by your company name. This makes your brand appear friendly and welcoming across social media.
Get the Perfect Name For Your Business
Finding the right name for your business can be tricky, but it doesn’t have to be.
These tips will help you on your way to securing the best company name for your brand.
Find this article helpful? Check out our business resources for more tips to help grow your brand.