Are you a real estate agent looking to grow your client base?
If you want to be a successful realtor, you need to be proficient in your marketing efforts. Marketing for realtors is vital to business growth. If you are wondering where to begin, check out the top five real estate marketing tips you need to know.
1. Be Social
When it comes to the best marketing for realtors, you need to be taking advantage of the different social media platforms. It’s estimated that by 2019, there will be 2.77 billion social media users worldwide. You would be doing your business a disservice if you didn’t take advantage of that.
While we’re on the topic of being social, you should be making friends with other businesses within your community. If you’re a realtor with low inventory, befriending banks, construction companies, and electricians can benefit your business and help you gain new listings.
2. Take Beautiful Photos
One of the most important marketing tips for realtors is to take beautiful pictures. Successful realtors know what great, clear photos can do for their business. If photography isn’t your forte, hire a photographer to come in and take pictures of the homes and properties.
3. Provide Great Content
When you are looking for marketing tips for real estate agents, great content needs to be at the top of the list. You need to be providing lots of value to your existing and potential clients.
How do you add value? There are several things that you can do, such as:
- virtual tours of the properties
- give tips to ease the home buying experience
You can even offer free seminars for homebuyers. This will help build your reputation within your city or town. You may also consider taking these free seminars to the internet and offering webinars as well.
4. Client Testimonials
Client testimonials are very important. Potential clients want to hear what it’s like working with you. Let your current and past clients leave reviews and testimonials available on your website and Facebook business page.
Client testimonials help build trust, so when clients have a great experience working with you, don’t be afraid to ask them to share with you.
5. Create a Great Website
One of the most important real estate tips in terms of marketing is to create a great website. You need to include great photos and blog posts. Include Google maps and showcase your listings.
You must make your website easy to navigate so your visitors can find what they are looking for. If you are confused with all the website mumbo-jumbo, get help from a professional or read up on tips for building a business website.
While you’re at it, you need to be sure that you are utilizing an email campaign. Collect emails from your website and any events that you attend.
When you are creating emails, be sure to tailor them to your clients. Follow up from open houses. Give them useful content based on their needs.
Want More Real Estate Marketing Tips
When you are looking for real estate marketing tips, it’s important that you always keep your ideal client in mind. Think of what they are looking for and where you can find them. Providing them with great content, whether that’s via social media, your website, or face to face, is vital to the growth of your business.
If you want more tips on marketing your business, be sure to check out our blog to help you build a solid strategy.