Simple logo design for a small business can cost anywhere from $15 to $1 million depending on whether you’re Twitter or Pepsi. While it might not seem like a big deal, an eye-catching small business logo can ensure that customers have something to remember you by. When they see your logo, they’ll think about the quality of your products and be reminded to buy from your company.
Here are 3 things to remember when you’re making a memorable logo.
1. Use Bold Colors
Since we evolved over the course of millions of years we’ve developed a keen eye for colors. Now that we don’t have to search for ripe fruit high up in the trees, we can turn our eyes toward which kinds of company logos look the most attractive.
The most iconic logos of all time have bold colors. The golden arches and the Coca-Cola red and white logo are recognizable in any language all around the world. They’re unapologetically bold and your logo should be as well.
When you find a color, don’t be afraid to own it. The right color can help you be seen from miles away and give your customers a comfort and familiarity when they run into you.
2. Study Your Competition
One of the most important things to do when deciding on a small business logo is to see what your competition is going. If you’re finding that they’re relying on old or outdated logos, you can step out in front of them with a strong, bold logo that differentiates you from them.
Be sure you don’t step too far outside of the region that you should be in. If you’re noticing that the other law firms in your area are using pretty standard serif fonts and neutral colors, coming out with a cursive pink logo might be too much. You can find a happy medium with a little bit of work.
Find something that fits in with the industry you’re in while being unafraid to step outside the box. If you need some ideas, check out what www.stik2it.com has to offer.
3. Start Spreading it Around
Once you’ve created a logo that you’re excited about, you need to start getting it out all over your materials. Make a version that can go on the header of your communications and newsletters. Talk to marketers to see what they recommend.
If it’s appropriate, start making some swag with your exciting new logo on it. Print up tote bags, t-shirts, and stickers. Give branded items away at trade shows, make sure your reps are wearing your logo at all times, and really let everyone know about your cool new logo.
A Small Business Logo Should Be Elegantly Simple
The right small business logo will be memorable but easy to describe. Rather than trying to place what the name of the business is or what they do, the logo should encapsulate both. You’ll know you’ve got a great logo when you don’t have to explain it at all.
If you’re running a retail business, follow these tips to ensure that your logo jives with your visual merchandising.