Today, digital advertising and influencer marketing are the dominant marketing strategies. As such, it’s easy for companies to forget the value of creating real-life experiences for customers.
Sometimes, you have to make the effort to go to trade shows, offer promotional items, or, invest in experiential marketing.
Experiential marketing is the tool that makes your brand come to life. It can be anything from setting up a sample table in a grocery store to sponsoring an event. Or, it can be hiring performers to promote your product on-site to taking advertising to the streets. It creates a memorable interaction through the use of tangible objects and connecting to people face-to-face.
Already hooked? Here’s how you can find the best marketing agency near you.
Set a Budget
Before you start your search, consider what you’re willing to spend. An experiential marketing strategy can be a simple table setup to a more extravagant, larger than life experience – as those offered by MOUSE Boutique XM.
There’s a significant price difference between one and the other. Take a moment to visualize what kind of memory you really want to create. Are you trying to get people excited about what you do, increase brand awareness, or simply put your product in more people’s hands?
These goals will help determine the kind of marketing budgets you have to work with. You may have to move some money around to make this vision happen, but with the right strategy in place, the results will be well worth your efforts.
Do Your Research
Once you have an idea of what you’d like to create, it’s time to make the real work happen. Begin your search by contacting professionals within your business network who have used experiential marketing before.
Even if these colleagues don’t operate within your industry, they can still point you in the right direction. Talk to them about their experience in detail to get a good idea of what you can expect from each recommended company.
Then, do a bit of research on your own. Go online and search for what you need. You can enter a basic query for an experiential experience, or get more specific with your search by looking for a certain kind of strategy or trying to find one of these companies within your immediate area.
Meet, Discuss, and Decide
As great as referrals and the internet can be, they don’t always tell the whole story. This is why you have to reach out to your top choices and make a decision on your own.
Set up a consultation or a quick call with each marketing company you’re considering. Talk to them about the vision you have for your audience and the budget you’re working with.
Use this time to get a feel for each company’s professionalism, creativity, and expertise. Such details will help you make the final decision. From there, all that’s left is to settle all the details and watch this experience happen right before your eyes!
Discover How Experiential Marketing Can Transform Your Business
Consumers know how to avoid traditional marketing attempts. They set up ad blockers on their browsers and turn the other way when the average sampler or salesperson tries to get their attention at an event.
But, it’s hard to ignore a unique, eye-catching display or special performance. Plus, most people simply don’t want to! These are things that will naturally draw consumers in.
Experiential marketing can put your company on the map with just one special memory. Click here to set this unique marketing approach in motion.