5 Tips for Effectively Promoting Your Massage Services

With the average small business now spending $75,000 a year on digital marketing, marketing strategies are changing drastically in every industry. If you’re promoting your massage service, you need to have a strong online presence. More new customers are coming from internet searches than anywhere else.

The health and wellness industry is booming. With the money spent on products and services now heading toward the $700 million mark, there’s a lot of competition in the field. With the right digital tactics, even the smallest company can have a big impact in their local market.

If you’re interested in marketing your massage services in a cutting-edge and cost-effective way, add these 6 approaches to your digital strategy.

1. Claim Business Listings

Currently, 84% of online consumers are willing to trust online reviews as much as they do their friends’ opinions. If you haven’t taken the time to claim all of your potential business listings on Yelp, Google, Yahoo! Local and Angie’s List, it’s time to get serious.

If you search for your business on a search engine, you might get results that you never entered. That’s because either customers have added your information or search engines have bought your information from a large directory.

This information could be completely false, outdated, or inaccurate. By claiming your listings, no one else will be able to change your most essential data like location, opening hours, or your general services.

Claiming your business listing will also give the opportunity for your best customers to enter a review about you and your services. By claiming your business listings, you tell potential customers that you take your online presence seriously.

2. Ask For Reviews

Once you’ve got your listings set up, you should reach out to your most loyal customers and ask for reviews. Pick a few customers at a time, offer them a special promotion, and ask them to add a review on one specific site. A week later, choose another set of customers, tweak your promotion if need be, and have those customers review you on another site.

As you rotate, you’ll be able to build a strong and organic presence across the web. Adding too many new reviews in one go will have search engines thinking that you’re either paying for posts or spamming them. Either way, you’ll end up penalized for doing it the wrong way.

Try using RubRatings if you still need a bump in reaching out to customers for your massage services.

3. Offer Referral Discounts

While you’re there reaching out to your customers, why not offer them the chance to take part in your referral program. A referral program for your massage services could entail using the holidays to offer customers to get a couple’s massage with their sweetheart. It could also offer a nice discount for anyone who wants to come in with their mom on Mother’s Day.

Offer a deal for people who refer their friends to you. You should give both the person who gives you the referral and the new customer a sweetheart deal. You’ll build a stronger brand loyalty with two customers and even encourage them to book together.

Pair your referral program with an offer for repeat customers and you might have struck gold. Giving customers a little thank you for returning to you a few times could be worth squeezing in one more massage, even when their schedule is tight.

4. Write A Blog

Writing a blog is a great way to build your presence online. Blogs are great for sharing information about your products and services while letting your clients get to know you personally. You probably spend so much time listening and not enough time talking.

This can be a great opportunity to share your knowledge with customers. Personal trainers have a high rate of success by creating blogs that teach customers techniques they can use at home.

Give them a little peek behind the curtain with a few tips and tricks to try at home and you’ll see them start to share your posts and get into a conversation with you. If they comment on your posts, comment back to them. Building a rapport with your customers improves the impact of your business.

One of the best ways to increase your brand authority. Search engines rank companies with a strong brand authority higher than other companies.

5. Use Social Media

Connect with your loyal customers, other local businesses, and the companies who create the products that you rely on. Social media is a great way for you to share your blog posts and for you to give a signal boost for your latest promotions. It’s also another way for your customers to get to know who you sincerely are.

Create a social media account for your massage services, separate from your personal account. Posting about your night out with friends last night won’t be relevant to your massage customers.

When people reach out to you, make sure that you respond to them quickly. Writing back to your customers can increase their retention rate and increase their business. It also looks good to other customers who might consider reaching out.

Come up with different promotions for each social media channel. By tying promotions to separate channels, you can see which customers are engaged with which channel and funnel your marketing efforts. Rather than wasting money buying ads on Facebook when all of your customers on Instagram, you can meet customers where they spend their time.

Your Massage Services Will Sell Themselves

Once people are aware of your services, selling should be easy. If you’re building a strong relationship and a rapport with customers, they’ll be happy to promote you to friends and colleagues. Show customers what you have to offer with a strong online presence and they’ll come flocking to you.

If you’re interested in learning more marketing ideas for your business, contact us for tips.

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