You have the team, the service, and the perseverance. Now all you need is the pin drop!
Put your HVAC business on the map with these 10 tips that will help you rank locally and grow your business.
1. Claim Your Google My Business Listing
Take a minute to Google your HVAC business. Does a listing pop up on the right-hand side of the screen with your location, hours, and photos?
Manage your information, respond to Google reviews, and add photos and videos easily by claiming that listing.
Don’t be part of the 56 percent of small businesses that have not claimed their listing.
2. Stay “Cool” with Social Media
At this point, social media is a must for every business. Once they do their sleuthing on Google, they turn towards Facebook, Instagram, and Twitter to see how your business connects with customers.
Keep all of your social media platforms consistent with an effective branding guide. Develop a successful strategy for your business and build your brand through creative design, fonts, and voice.
3. Sink Into SEO
Search engine optimization (SEO) can take your business from the second or third page of Google, to the first.
A blend of content marketing strategies, code, and keyword creates trifecta that Google and your customers will love.
4. Create a Houzz Account for Your HVAC Business
Social media platforms are important, but don’t forget about those industry-specific sites as well.
Websites like Houzz provide a platform to post images of your work and list services so prospective customers can click, browse and request service!
5. Get Notices with Creative EDDM Campaigns
You may not associate air conditioning companies with colorful print campaigns but direct mail is a tried and true method to increase business.
The household response rate for direct mail is 5.1 percent. Initially, that may not be a very impressive number but compare that response rate to .6 percent for email, .6 percent for paid search, .2 percent for online display, and .4 percent for social media.
6. Dive Into Digital Marketing
Digital marketing is not limited to large corporations. Take your business to the next level with a digital marketing strategy that fits your business.
Set aside a modest budget for Google AdWords and social media marketing to get familiar with campaigns and experiment with ad copy and images.
7. Build a Responsive Site
You may have already gone through the process of building your website, but do you know if it’s mobile responsive?
With the majority of search being conducted on a mobile device, you want to ensure that not only does your site fit the screen of the device, but that it’s easy to browse.
Not sure if your website is mobile-friendly? Test it here!
8. Institute a Referral Program
Encourage your customers to recommend your business with a referral program! Nielsen research shows that 83 percent of consumers are more willing to trust recommendations from people they trust.
Spread your business through word of mouth and offer discounts, free service, or even a gift card to customers who drive new business.
9. Start a Helpful Blog
The HVAC business tends to be associated with a boring, yet necessary, service. Alter how your business is viewed with a helpful blog that offers service explanations, How-To’s, and keeps customers updated on the latest news.
Plus, blogs are a non-stop source for social media fodder. Increase engagement on your social platforms while also driving traffic to your website!
10. Manage Your Online Reputation
Before they call, they’re going to click.
Manage your online reviews consistently, even the bad ones. If you encounter negative reviews, apologize, offer compensation, and delve deeper into the issue with your staff.
Looking for More Ways to Market Your Small HVAC Business?
There are so many creative ways to market your small business. Sometimes, it pays to invest in a third-party service. Find the best marketing company in your area by searching Find A Business That.
Tide yourself over while you search for a marketing guru by visiting our Business Resource section. Browse through dozens of articles and learn the best ways to market your brand and grow your business.