Are you feeling frustrated by your marketing efforts? Does it seem like no matter what you do, you just can’t seem to attract more customers to your business?
If so, you’re not alone. In fact, 63% of marketers say their biggest challenge is generating more leads and traffic.
Whatever type of holistic services you offer, whether it’s a clinic, spa, or wellness products, help is available. With the right marketing tips, you can attract new customers and see your business flourish as a result.
Where should you start? Here are our top ten marketing tips to advertise your holistic services.
1. Identify Your Target Audience
The first step to marketing your holistic services is knowing exactly who you’re trying to sell to.
What problem does your product or service solve? Who is most likely to need it?
Consider the following:
- Location or proximity
- Age
- Gender
- Education level
- Income
- Lifestyle
- Interests, values, and beliefs
Create a clear picture in your mind of who you hope to reach. A chiropractor promoting active health for kids has a very different target audience than someone marketing supplements for seniors with arthritis.
2. Design a Professional Website
There was a time when word-of-mouth was all you needed to create a flourishing business. Sadly, those days are behind us.
To stay competitive in today’s market, you need a professional website for your holistic services. Everyone is online these days–browsing content, reading reviews, researching products.
If you don’t have a website that’s easy to find and use, how will anyone ever find and use your service?
3. Create Compelling Content
Not only does your website need to look good, but it needs to be filled with relevant, engaging, and helpful content.
Blogs are a great way to add quality content to your website. It establishes your expertise and lets you explain what you do and how you’re different than the competition.
Depending on the type of services you offer, you might also consider adding:
- High-quality photos
- Videos
- Infographics
- How-to guides
- Podcasts
- eBooks
- Case studies
Any or all of these things will add value and bring more visitors to your site.
4. Get Listed in Directories
There are literally hundreds of online directories for holistic services. How many of them is your business listed in?
Start by claiming your Google My Business page. You can also list your business on Yelp and other similar review sites.
Don’t forget about offline marketing, too. Reach out to local newspapers and magazines or your local chamber of commerce. All of these are valuable resources you can use to help spread the word about your service.
5. Offer Freebies
No, we’re not telling you to give everything away. However, a sure way to attract new customers is to advertise special offers, including a free product or demonstration.
For example, you might set up a booth at a local fair or market. Give away small samples of your product to everyone who stops by. You might also offer a short, free demonstration of your service or technique.
True, you aren’t earning anything at this point. But if you can reel in a few new customers through freebies, your efforts have more than paid off.
6. Ask for Testimonials and Referrals
This may seem obvious, yet many business owners fail to do so.
Even if you have a large network of friends, family, and customers, it may not occur to them to spread the word about your service. Perhaps they forget, or maybe they don’t realize you’re actively trying to grow your business.
Either way, don’t be afraid to reach out and ask them directly. A satisfied customer might be all too happy to write or a record a testimonial for your website. You can also offer an incentive for referrals.
7. Social Media Marketing
A website is vital, but it’s no good if no one can find it. The best way to get your site and your content in front of potential customers is through social media marketing.
Find out where your target audience spends the bulk of their online time. It might be Facebook, Instagram, Twitter, Pinterest, or a combination of them.
Post content regularly, several times a day if possible. Invite your followers to like and share your content. And make it easy for them to connect to your website or contact your office.
8. Engage Your Audience
Before your potential customers use your holistic services, they first need to get to know and trust you.
You can post new, high-quality content all day long. But if you’re not responding to questions and comments, you’re not going to attract new customers.
Actively monitor your social media pages and blog entries. When someone posts a comment or question, whether positive or negative, acknowledge and respond to it. Build your customers’ trust in you and your brand.
9. Network with Influencers
It takes a long time to build a large, loyal customer base. Network with those who have already done so by connecting with influencers.
Find a blogger in a related field with thousands (preferably tens of thousands) of followers. Reach out and ask if he or she would be interested in helping you promote your services.
Like everything else in life, it’s not what you know, but who you know. The right influencer can spread the word about your business like wildfire.
10. Tap into Niche Markets
A final strategy to market your holistic services is to identify and target niche markets.
Let’s say you’ve just opened an acupuncture clinic. Rather than trying to market to anyone and everyone, consider narrowing your focus.
A few ideas include:
- Acupuncture for weight loss
- Acupuncture for headaches
- Acupuncture for anxiety
- Acupuncture for seniors
- Acupuncture for back pain
By narrowing your focus, you’ll see a bigger payoff in your targeted marketing efforts.
Take Your Holistic Services to the Next Level
As the world becomes more health-conscious, people are increasingly interested in holistic services.
Make sure your business gets found by implementing these ten marketing tips today!
Would you like more helpful marketing tips to ensure your business thrives? Check out our list of marketing consultants to find a professional in your area.
We also invite you to reach out and contact us with any questions or concerns.