Understanding your business’ goals and values is important to its growth. But you can’t grow without an expanding your audience.
Developing your brand is how you connect with customers. Reaching as many new customers as possible requires time and an understanding of your business.
But where should you start?
Read on for 5 key branding tools that can bring more attention to your business.
1. Website
Having a website is one of the most valuable branding tools a business can have. Not only are they a gateway to your business, but they also offer many opportunities to enforce your brand.
Websites tell people about who you are and what you’re all about. Having a website makes it easier for customers to connect with you.
While there are many platforms that offer free websites, many of them won’t allow you to have a URL of your own. Having your own domain name is important to reinforce your brand.
2. Social Media
As important as it may be to have a website, you need ways for customers to find your business. That’s where social media comes in.
Social media provides businesses with a nearly endless supply of potential customers. 95% of customers between the ages of 18-34 are likely to follow brands on social media.
Because of this, social media is a valuable tool for discovering new clients and customers. Having a strong social media presence can increase your brand’s reach and bring your business more attention.
3. Email
While websites and social media offer a strong first impression, it’s important to stay connected with them. Email is a flexible and direct marketing tool that gives you more ways to develop your brand.
An important part of branding via email is the address. Having an email address based on your domain is much more professional than a personal address.
You can also use email to send updates directly to customers’ inboxes. Creating monthly newsletters for your customers can keep people updated on your activity.
4. Business Cards
Now that your digital branding is up-to-date, the next step is updating your face-to-face marketing materials. An important piece of this is business cards.
Business cards are effective branding tools because of their potential for networking opportunities. Having business cards is important in making a good first impression.
Making business cards is a cheap and easy way to ensure that you can share your brand with people you meet. They also give you more ways to put contact information in the hands of potential customers.
But even if you have business cards, who do you give them to?
5. Networking Events
Finding people to connect with about your business can be tricky. Luckily, there are networking events for almost every industry out there for meeting new people.
Whether you choose to go as a speaker or attendee, it’s important to come prepared.
Having handouts and informational materials can help people understand your brand. In addition, it’s also smart to have items like t-shirts and hats to give away.
These items can say a lot about who your brand is. But make sure that you get them ordered ahead of time or you may have to pay extra to make custom t-shirts and custom koozies fast.
Preparing Branding Tools
Having a strong brand can help bring visibility to your business. It’s important for your branding tools to reflect your business’ core values.
Taking your business to the next level can be tough to do on your own. Check out our resources for more ways to help your business grow.