There’s no doubt about it. In order to be relevant and draw in new clients in the 21st Century, realtors need to have a website.
You can’t just have any old website, either. You need to have an easy-to-navigate, aesthetically pleasing website that makes it easy for people to learn who you are and what kind of homes you sell.
When you’re putting together a website for your real estate business, you need to make sure that it includes a great customer relationship management (CRM) system.
Read on to learn more about the importance of a good CRM system. You’ll also find ten examples of the best CRM for real estate in 2019.
What is a CRM System?
CRM software is all about helping you run your real estate business in a more efficient matter.
The right CRM system helps you track and manage leads, put together targeted digital marketing campaigns, upload contracts, book appointments, and more.
A CRM system helps you keep all your most important information in one place. There’s no more wasted time digging around for details about a client or trying to find information for your latest drip campaign.
With the right CRM, all these different tasks become infinitely easier, and you have more time to focus on what you do best — selling houses.
Top Ten Best CRM for Real Estate in 2019
As you can see, CRM is pretty important for anyone who wants to make it in real estate in the digital age. Which CRM should you use, though?
Here are ten of the best options that you might want to consider:
1. Salesforce CRM
Salesforce is an award-winning CRM system and an incredible tool for real estate agents.
When you purchase Salesforce, you gain access to easy communication between agents, a variety of marketing solutions, and analytics that help you determine which campaigns are working and which ones aren’t.
Salesforce allows you to respond more quickly to clients so no one’s time gets wasted. It also automatically handles forms and documents so you have more time to focus on the big picture.
2. Wise Agent
Wise Agent is another great CRM option that provides real estate agents with tons of lead tracking and pipeline management tools.
It combines contact management and reporting features so you can easily monitor your campaigns to see how they’re performing.
The unique thing about Wise Agent is that there’s just one pricing tier.
Everyone who uses Wise Agent pays the same price — just $29 per month with a 30-day free trial — and gains access to the same great service.
3. HubSpot CRM
When you use any of HubSpot’s products, you can feel confident that you’re getting high-quality service and access to the latest technology. HubSpot CRM is no exception.
HubSpot CRM makes it easy for real estate teams to track and nurture their leads and analyze their current business metrics.
This cloud-based system is extremely easy to use, too, and it provides you with a real-time view of your whole sales funnel so you can streamline your sales process and maximize your returns.
4. Freshsales
Freshsales is another easy-to-use CRM that is perfect for busy real estate offices who want to track leads and engage with buyers in a more efficient way.
Freshsales is highly affordable, especially when you spring for an annual contract.
This CRM can be customized to fit team preferences and individual preferences. Whether you have a large team or just a couple of people working for you, everyone can set up this system to work perfectly for them.
5. Pipedrive
For the busy real estate agent who is always on the go, Pipedrive is the perfect CRM solution.
Pipedrive is fully mobile, so you can access your information from any smartphone or tablet.
It also works well with a variety of other third-party applications and is easy and intuitive to use. You don’t have to spend hours or days training before you can start utilizing it.
6. LionDesk
If you want to take your marketing strategy to the next level, LionDesk is the right CRM for the job.
LionDesk offers all the same features as other popular CRM systems. It places a special emphasis on marketing tools like texts, visual emails, social media lookup and more.
With LionDesk, it’ll be easier than ever for you to connect with leads and bring in new clients.
7. Zoho CRM
Like HubSpot, Zoho is another trusted brand with a ton of great tools that can help you run your business smoothly, including a top-notch CRM system.
Zoho CRM makes it easy for you to customize contact fields and include important information about every client and potential client.
It also lets you send emails directly from the app, and you can attach notes and documents to share helpful details with your colleagues.
Which CRM Should You Choose?
As you can see, there are a lot of great CRM systems out there for you to choose from. How do you know which one is best for your real estate business, though?
If you’re having a hard time making a decision, it helps to do some research and gain more info on the systems that interest you the most. Compare features to help you determine which one gives you the most bang for your buck.
Some other steps you can take to narrow down your search include:
- Consider your specific business goals
- Consider the amount of automation you need
- Think about your budget
Don’t forget to read online reviews, too. Find out what other people are saying about a particular CRM so you can decide if it’s a good fit for your specific needs.
Learn About Other Real Estate Tools Today
Now that you know more about your options for choosing the best CRM for real estate, are you ready to make a decision?
There are tons of great choices to choose from, and it’s easy to feel overwhelmed. You can’t go wrong if you pick any of these CRMs, though.
If you’re interested in learning about other tools that can help you set up a great real estate website and generate new leads, we’ve got lots of resources for you.
Head to the Business Websites section of our site today for all kinds of helpful information on website hosting, choosing a WordPress theme, and more.