Are you the owner of a construction company?
You’re probably well aware of the fact that it can feel like it’s almost impossible to make your company stand out in the crowd. There are more than 650,000 construction companies across the country, which can make it tough for the owners of these companies to carve out their own lane.
Don’t let that stop you from trying, though! There are actually all kinds of construction marketing techniques you can use to give your company a leg up on your competition.
As long as you’re willing to work at it, you can market your construction company effectively and bring in more business. Take a look at 10 tips for marketing your home construction company below.
1. Set Up a Website for Your Construction Company
Does your home construction company have a website? More importantly, are you updating that website regularly?
In 2018, a website is going to be the thing that most people use to find your company. Make sure you have a responsive website in place and make sure you’re updating it with new content all the time.
You can put before and after photos on your website to let people see your work or write blogs related to home construction. Whatever you do, don’t miss out on the chance to connect with potential customers through your website.
2. Create Social Media Accounts to Show Off Your Work
In addition to running a website, create social media accounts as well. They’ll give you a place to show off your work.
You can advertise your latest specials on Facebook. You can show off photos of a project you just finished on Instagram. You can even walk people through a renovation job on Snapchat.
Use social media to socialize with people, and there’s a good chance they’ll call on you for your home construction services.
3. Come Up With a Logo That People Will Recognize Right Away
Most home construction companies have some variation of the same logo. It features the roof of a house and is meant to show that the company works on homes.
It’s not all that original!
Rather than going that route, why not come up with something a little more clever? Try to create a logo people will recognize and remember when they see it.
4. Hang Signs Up Outside of a Home While You’re Working on It
If a homeowner doesn’t mind, put up signs with your company name and logo outside of a home while you’re working on it.
Even if you’re only working on the home for a few days, it’ll allow you to advertise your business to a homeowner’s neighbors for free. And if you end up working on the home for weeks or even months? Just think of all the free advertising you’ll receive.
5. Turn Your Company Vehicles Into Mobile Billboards
Your company vehicles provide you with the perfect opportunity to promote your construction business at all times.
Think about wrapping your vehicles so that they feature your company name, your logo, and even some photos of the work you can do. People will see your vehicles and take an interest in them when you’re driving around town.
6. Sponsor Events and Youth Sports Teams in Your Area
Are there a lot of 5K runs that take place in your area? Sponsor one and get your name and logo in front of hundreds of people!
Do you have a Little League in your area looking for businesses to sponsor a team? Pay a relatively small fee and take ownership of that team.
When you do this, people will see Florida Fence (for example) in print and digital media every time your team is covered. It’s a win-win for both you and the team.
7. Team Up With Other Local Businesses
Networking with other businesses in your community is an excellent way for your business to branch out.
When you work with plumbers, roofers, and other tradespeople on a day in and day out basis, they’ll be more likely to recommend your company to people. You can also team up with local home improvement stores, realtors, and more.
8. Send Out Postcards to Potential Customers in the Mail
Is there a specific area you’d like to target?
Doing it might be as easy as whipping up some custom postcards with all your information on them and sending them out to a select neighborhood of people.
While some people will discard the postcards as soon as they arrive, others will hang on to them for the next time they need work done on their homes.
9. Ask Satisfied Customers to Leave You Positive Reviews
If a customer is happy with the work you’ve done on their home, encourage them to visit your Facebook and/or Google+ page and leave a positive review.
Accumulating a bunch of positive reviews will be great for your business. Others will see them and feel comfortable calling on you for your construction services.
10. Do Charity Work in Your Community
As the owner of a construction company, you’re obviously in the business of making money. You don’t want to spend too much of your time working for free since it could put you out of business before long.
But if you really want to wow those in your community, sign up to tackle charity work. Fix up the home of someone who is less fortunate or help a homeowner who sustained a fire get back on their feet by doing some work for free.
You’ll lose money in the short term when you do things like this. But it’ll work wonders for your company’s reputation.
Use These Construction Marketing Tips to Your Advantage
Marketing your construction company might seem like a daunting task for some business owners. But construction marketing is actually not nearly as difficult as you might think.
Look at it as an opportunity to build your business up and establish yourself within your community. If you do it successfully, you’ll increase your profits and put more eyeballs on your business.
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