In an environment that is saturated with finance, a strong brand development strategy is of equal importance to every other industry factor when creating your financial advisory firm.
Establishing a distinctive brand for your financial advisory firm is an essential step in building and growing your business.
It can be daunting if you are unaware of the right brand development tools and skills needed to perform the task successfully. With the right brand building tips and making sure to start early, your brand will prove to be unique and eye-catching.
Essential Brand Development Tips
Here are five brand development techniques that will help build your brand and help your brand evolve as your business grows.
You can also learn more about building your financial advisory firm brand by looking at successes like Brickstone.
1. Scope Out the Competition
Check out what other popular financial advisory firms are doing that offer great branding to their company. That will get you started in trying to brainstorm what direction you want your brand to go in.
Walk a fine line between wanting to stand out and also taking your future clients into consideration. Don’t go so against the grain that your potential clients steer clear of you.
2. Always Ask Why
Making a brand development decision should never be based on a reason as trivial as you “like the way it looks”. Everything has a purpose in your financial advisory firm and brand development is no different.
With every decision you make, the best advice for branding to focus on is asking why. This mitigates any risk of making a poor branding decision that was made strategically.
3. It’s the Little Things That Count
When investigating tips for branding, take note that every single aspect of your financial advisory firm is your brand. Factors that may not be taken into consideration as heavily, such as the type of paper for your business cards or the font that is used for your logo and letterheads, are all extremely important.
These things could pile up and result in your firm sending the wrong message or drawing a different audience than what you wanted.
4. Take Advantage of Social Media
Never underestimate the power of social media. You don’t necessarily need to have an account on every single social media platform. Find what the most popular social pages are used and create an account for those.
Make sure you are monitoring those platforms regularly to ensure client satisfaction and a positive presence.
5. Stay Consistent
Make sure your brand resonates in every single aspect of your business and make sure it’s presented uniformly wherever your firm is mentioned. This is especially important if you are rebranding your business.
Have a document saved that lists everything piece of both print and online collateral your business has. This will both ensure your brand matches and sending the correct message everywhere and also keep future clients from confusing you with a different company.
How to Learn More
Building and growing your brand is not a sprint, it’s a marathon. Your brand is also constantly evolving.
So don’t create a strong brand and then forget to maintain it!
To get the best advice on brand development and more great business tips, take a look through the rest of our blog.